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The Distinction Community with Scott McKain

Scott McKain

The aim of this program is to cultivate a vibrant community of professionals and individuals who are united by a shared aspiration: to create distinction in every facet of their lives.

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Substack
PricingFreemiumPublishesWeekly
Issues133Founded3 years agoLast Issue10 days ago
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Artwork for The Distinction Community with Scott McKain

Latest Issues

Stop Promoting. Start Proving.

One of the more interesting customer experience insights I’ve seen recently was this observation:

“Value-seeking customers will abandon brands quickly if benefits aren’t crystal clear. Standout brands quantify savings or perks instead of s...

10 days ago
1

Customers Don’t Remember Transactions. They Remember Stories.

As AI handles more transactions, the human moments become more valuable, not less. Two customer experience stories reminded me why going “beyond distinction” is, in large part, about creating stories worth telling.

Most organizations say t...

17 days ago
1
1

Listening to Customers Is No Longer Enough

For years, one of the most repeated pieces of customer experience advice has been this: “Listen to your customers.”

It sounds right. It feels respectful. It suggests humility. And, to be clear, it is still important.

Photo by Vitaly...

25 days ago
2

Why Expertise Alone Is Becoming Dangerous

Why many successful leaders and organizations are struggling to adapt — and what the future now rewards

“When are you going to get a REAL job?” my Dad would frequently ask me as I spent my twenties working in radio and trying to start a pr...

a month ago
4
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  • Scott McKain

    Expert/Researcher on creating organizational distinction and the Ultimate Customer Experience.® Author of "Ten Best" Biz Book (Forbes); Sales & Marketing Hall of Fame; Speaker Hall of Fame; villain in Werner Herzog movie

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