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The Distinction Community with Scott McKain

Scott McKain

The aim of this program is to cultivate a vibrant community of professionals and individuals who are united by a shared aspiration: to create distinction in every facet of their lives.

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Substack
PricingFreemiumPublishesWeekly
Issues135Founded3 years agoLast Issue2 days ago
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Artwork for The Distinction Community with Scott McKain

Latest Issues

The 250-Year Lesson Every Leader Needs Today

Two hundred and fifty years ago today, fifty-six men signed a document that changed history.

  • They weren’t trying to create a memorable brand.

  • They weren’t searching for a competitive advantage.

  • They weren’t asking how they co...

2 days ago
2

When the Promise Breaks:

I saw it on this past weekend’s trip to Vegas: major airlines are racing to upgrade cabins, Wi-Fi, and rebooking tools. The trade press calls it a “CX arms race.”

I call it something simpler: an admission that promise and performance h...

6 days ago

Stop Promoting. Start Proving.

Customers will leave you if they don't know WHY they should stay.

One of the more interesting customer experience insights I’ve seen recently was this observation:

a month ago
1
Paid

Customers Don’t Remember Transactions. They Remember Stories.

Going “Beyond Distinction”

As AI handles more transactions, the human moments become more valuable, not less. Two customer experience stories reminded me why going “beyond distinction” is, in large part, about creating stories worth tellin...

a month ago
1
1
Paid

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  • Scott McKain

    Expert/Researcher on creating organizational distinction and the Ultimate Customer Experience.® Author of "Ten Best" Biz Book (Forbes); Sales & Marketing Hall of Fame; Speaker Hall of Fame; villain in Werner Herzog movie

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