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SEO Dunn

Ross Dunn

This is my place to share my continuing exploration of search engine optimization (SEO) and all that it entails. I will strive to write for all readers. Enjoy!

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PricingOnly free issuesPublishesWeekly
Issues17Founded8 months agoLast Issue13 days ago
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Latest Issues

Your Website's Hidden Highway System

Think of your website as a city. Every page is a building, and internal links are the roads connecting them. Some roads are highways that carry heavy traffic. Others are quiet side streets. And some buildings? They have no roads leading to...

13 days ago

Reforming Your Content for AI: A Practical Guide to Getting Cited, Not Ignored

You’ve spent years creating content. Blog posts, service pages, FAQs, case studies. It’s good stuff. It ranks. It converts. It does the job you built it to do.

But here’s the uncomfortable truth: AI doesn’t care about any of that. Not the...

2 months ago
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AI Can Handle Your SEO Basics. Here's What It Can't Do.

AI has made the fundamentals of SEO more accessible than ever, and honestly, that’s a good thing. If you’re a business owner who’s been putting off fixing your title tags, cleaning up your meta descriptions, or improving your page speed, to...

3 months ago
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1

AI Overviews: Not A CTR Battle, A Visibility Battle

If your site has started appearing in Google’s AI Overviews, you have probably seen a pattern like this in Google Search Console:

  • Impressions are climbing

  • Clicks are flat or dropping

  • Click-through rate (CTR) looks worse than...

4 months ago
6
6

AI Search + SEO In 2026: The Ultimate Small Business Playbook

Search has split into two.

On one side, you still have universal Google search results: perhaps an AI Overview, ads (and more ads), map packs, Google Business Profiles, and some blue links interspersed with more hard-to-detect ads.

On the...

5 months ago
2

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  • Ross Dunn

    I am an SEO geek, husband, father, beagle owner, and adventure enthusiast. I own two digital marketing companies, and my podcast, SEO 101 on WMR. FM, is the longest-running SEO podcast in the world.

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