Duane Forrester Decodes
Duane Forrester is the founder of CitationIQ, an ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), ex-Yext, McGraw-Hill author, and a consultant focused on SEO/GEO, digital strategies and consumer behavior.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 99 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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duaneforresterdecodes.substack.comLatest Issues
Google Now Has the Math to Rank Without an Index, and the Results Page Does Not Survive It
Consulting: SEO, GEO, AIO
Google’s researchers have now proven, on paper, that a single language model can rank an unlimited number of documents without a separate index, and the practical consequence is that the ranked list stops being so...
AI Changed Your Buyer Faster Than Your Business Can Adapt
SEO and GEO Consulting Available
I am shopping for a truck, and last week I walked into a dealership knowing more about the vehicle on the lot than the person selling it did.
That is not a claim about my research habits. I gave an AI assi...
LLMs Are Time Machines That Don't Tell You How Far You Went
I consult on GEO & SEO.
An LLM takes present-you, the version with a question, and hands back future-you, the version with a decision.
That is the trick, and it is a real one. Go back far enough and answering a serious question meant a li...
Three Predictions for 2027, and Why You Won’t Be Able to Check Them
Every practitioner reading this has already placed a bet on which interface survives. You made it when you decided where the effort goes this quarter, whether AI answers are a channel or a curiosity, and how much of your reporting still qui...
Everyone Is Quoting the Same Number and Getting Different Answers.
Anthropic’s crawl-to-refer ratio has been reported as 70,900 to one, 38,000 to one, 23,951 to one, 11,122 to one, 10,300 to one, 4,580 to one, and 2,237 to one. Every one of those figures is attributed to Cloudflare. Every one was published...
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Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI, digital strategies and consumer behavior impacts on tech and search.
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