Duane Forrester Decodes
Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI/ML and digital strategies and consumer behavior impacts on tech and search.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
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| Issues | 88 | Founded | 2 years ago | Last Issue | 7 days ago |
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duaneforresterdecodes.substack.comLatest Issues
Google Went “Not Provided” in 2011 and Blinded Us. ChatGPT Just Shipped Its Version.
The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open - please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately...
Do GEO/AI Visibility Platforms/Tools Matter? Help Me Find Out. (An industry wide survey.)
TL;DR to get straight to the heart of this post:
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My survey is 17 questions, takes less than 5 minutes, and is anonymous.
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It runs from July 14 to 27.
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Aiming for 1,000 responses and I’ll need your help to get there! Please shar...
Do the Answer Engines Keep Your Fingerprint, or Do They Start Fresh Every Time?
Supported by: CitationIQ
Just a quick heads up that there will be two published items this week: today’s article, and on Tuesday, an industry survey I’m conducting. Now, back to the article…
Every site you have ever optimized carries a re...
The Web Is Eating Itself and Your Metrics Look Fine
That is not a moral claim, and it is not a warning about getting caught. It is a description of a mechanism that several groups of researchers have now documented from different angles, and once you see how the pieces fit together, a good d...
Microsoft Just Proved a Point About Search Today
The company that owns a major web index just documented, in its own product, that ranking a page and citing a passage are different jobs. Web IQ arriving at Build on June 2, and AI citation data showing up inside Bing Webmaster Tools earlie...
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Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI, digital strategies and consumer behavior impacts on tech and search.
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