Duane Forrester Decodes
Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI/ML and digital strategies and consumer behavior impacts on tech and search.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
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| Issues | 84 | Founded | 2 years ago | Last Issue | 7 days ago |
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duaneforresterdecodes.substack.comLatest Issues
Microsoft Just Proved a Point About Search Today
The company that owns a major web index just documented, in its own product, that ranking a page and citing a passage are different jobs. Web IQ arriving at Build on June 2, and AI citation data showing up inside Bing Webmaster Tools earlie...
81.8% of My “AI Assistant” Traffic Was Fake. The Googlebot Number Was Worse.
I launched CitationIQ.com recently. Over the last two weeks, my logs claimed thirty-three AI assistants visited, a little better than two a day. That number is a lie. The real number? Six.
Googlebot looked worse. Of 799 requests carrying i...
Rank and AI Citation Aren’t the Same Number
The length gap is real and well documented, with some measurements describing ChatGPT prompts running an order of magnitude longer than a typical Google query by character count. None of that tells you what to do on Monday. The part that sh...
AI Search Runs on Two Memory Systems. The Platforms Don’t Use Them the Same Way.
Ask the same question about your brand on four different AI engines and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired eighteen months ago and c...
You Can Finally Measure Content Alignment. That’s the Dangerous Part.
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user...
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Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI, digital strategies and consumer behavior impacts on tech and search.
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