Duane Forrester Decodes
Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI/ML and digital strategies and consumer behavior impacts on tech and search.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 2 years ago | Last Issue | 10 days ago |
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duaneforresterdecodes.substack.comLatest Issues
AI Search Runs on Two Memory Systems. The Platforms Don’t Use Them the Same Way.
Ask the same question about your brand on four different AI engines and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired eighteen months ago and c...
You Can Finally Measure Content Alignment. That’s the Dangerous Part.
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user...
Data for Decisions and Evidence for your conversations.
Practitioners whose job it is to manage brand visibility have a problem the market hasn’t fully solved yet. AI platforms are forming opinions about your brand right now, answering questions your potential customers are asking, citing some s...
You’re Using AI at the Execution Layer. The Value Is in the Judgment Layer.
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day - for drafts, for summaries, for first passes at content that used to take twice as long. That’s rea...
LLM Guidance Doesn’t Port the Way SEO Guidance Did
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If...
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Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI, digital strategies and consumer behavior impacts on tech and search.
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