Duane Forrester Decodes
Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI/ML and digital strategies and consumer behavior impacts on tech and search.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 94 | Founded | 2 years ago | Last Issue | 9 days ago |
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duaneforresterdecodes.substack.comLatest Issues
When AI Has Nothing On Your Company, It Describes Someone Else.
Consulting Available Now
When an AI model has nothing on your company, it does not tell anyone. It does not decline, it does not hedge, and it does not mark the spot where its evidence ran out. It reaches for the nearest well documented th...
AI Search Didn’t Remove Cognitive Load. It Moved It.
Open for Consulting & Audits
First off, I need to thank someone I’ve known and respected for years, for getting a back-channel discussion going around the topic of AI and Cognitive Load. Shari Thurow dropped me the link to Mr. Nielsen’s ar...
The Keyword Universe Was Always Smaller Than We Thought
Contact me for Consulting
Citation tools are fundamentally different from rank trackers, and that difference is almost always seen or stated as a limitation.
One respondent to my recent survey of digital marketing practitioners put the ca...
The GEO Tooling and Data Market Has a Trust Problem
Over three weeks in July I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (a...
Why Part of Your AI Authority Takes Years, Not Campaigns. And Why It Comes From Other People.
Need help w/these topics? Contact me.
A reader left a comment on the entity mapping article suggesting that the obvious next move was to go win the parametric side. That piece had drawn a line between what a model retrieves at the moment y...
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Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI, digital strategies and consumer behavior impacts on tech and search.
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