Duane Forrester Decodes
Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI/ML and digital strategies and consumer behavior impacts on tech and search.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 91 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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duaneforresterdecodes.substack.comLatest Issues
The GEO Tooling and Data Market Has a Trust Problem
Over three weeks in July I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (a...
Why Part of Your AI Authority Takes Years, Not Campaigns. And Why It Comes From Other People.
Need help w/these topics? Contact me.
A reader left a comment on the entity mapping article suggesting that the obvious next move was to go win the parametric side. That piece had drawn a line between what a model retrieves at the moment y...
Entity Mapping Works on Google. Does Any of It Reach ChatGPT?
I Have One Consulting Spot Open
If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: enti...
Google Went “Not Provided” in 2011 and Blinded Us. ChatGPT Just Shipped Its Version.
The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open - please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately...
Do GEO/AI Visibility Platforms/Tools Matter? Help Me Find Out. (An industry wide survey.)
TL;DR to get straight to the heart of this post:
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My survey is 17 questions, takes less than 5 minutes, and is anonymous.
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It runs from July 14 to 27.
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Aiming for 1,000 responses and I’ll need your help to get there! Please shar...
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Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI, digital strategies and consumer behavior impacts on tech and search.
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