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Sharael Kolberg's Media Brief

Sharael Kolberg

Editorial updates, destination opportunities, and industry insight from travel journalist Sharael Kolberg.

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PricingFreemiumPublishesMonthly
Issues22Founded3 years agoLast Issue20 days ago
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Latest Issues

Why I Won't Accept Your Press Trip Invitation

It's not what you think.

Through the end of September, I’m pressing pause on press trips and pitching while I focus on writing an upcoming guidebook for National Geographic. It’s an opportunity I’ve dreamed about for years, and for the nex...

20 days ago
13
Paid

The #1 reason I will delete your pitch

...and it's so easy to fix!

New: Industry Insider (Paid Subscription)

2 months ago
4
Paid

Why some destinations consistently get coverage—and others don’t

My recent press trip to Sonoma

If you work in destination marketing or travel PR, you’ve likely had this experience:

• You send a pitch that feels solid.
• You plan a press trip with great access.
• You invite writers you think are a...

3 months ago
7

Reverse Press Trip Spring 2026

Mon., March 23, 10 a.m. to Tues., March 24, 2 p.m.
Laguna Beach, California

A Laguna Beach Retreat for Travel PR Pros

Join me for a weekend designed for DMOs and travel publicists who want to invest in their business in an effort...

5 months ago
1

Exciting News for 2026! 😀👏🎉

It’s a new year!!!

See you at IMM

First of all, I’m mid-flight right now to New York (from Laguna Beach)! Looking forward to meeting with many of you at IMM, and also catching up with those of you that I don’t have scheduled meetings...

6 months ago
6
1

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  • Sharael Kolberg

    Editorial updates, destination opportunities, and industry insight from travel journalist Sharael Kolberg.

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