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The SB Edit

Shavaughn

Where creativity meets commerce. Notes on the Creator Economy, brand building, and the life that happens in between.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues273Founded4 years agoLast Issue7 days ago
Active

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Latest Issues

Open enrollment begins today - Hands-on support for Authors

Introducing the Author IP Studio. A pilot program for developing the next generation of author-owned IP.

The SB Edit is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber....

7 days ago
1

What Happens When Creators Become Part of City Hall?

Photo: Pinterest

Mayor Zohran Mamdani is making waves in the news again — and this time, the story is happening much closer to home.

During his mayoral campaign, Mamdani demonstrated how powerful a creator-led political strategy co...

7 days ago
2

When Your YouTube Channel Outgrows YouTube

Photo: Pinterest

Every creator reaches a point where the thing that made them successful starts to feel too small.

The audience has grown. The opportunities have changed. The business around the content has become more sophisticate...

10 days ago
1

Out with the “old”, in with the new - Digital-first studios are the new agencies

Photo: Pinterest

With so much happening in the job market and the uncertainty on what the future may hold, now might be the time to think about the pivot and what that looks like from a realistic perspective.

The creator economy d...

13 days ago
4

What Laura Mercier's pivot from traditional influencers to consultants mean for creators (Audio)

The SB Edit is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Courtesy of Pinterest

If the Laura Mercier brand was on your “wish list” of companies to partner...

14 days ago
3

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  • Shavaughn

    I write at intersection of the creator economy, brand building, and the publishing industry, tracking how power is shifting away from traditional gatekeepers and toward builders with direct audience relationships.

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