Cut Through!
Simon BaughHow to communicate with clarity in a noisy world
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 8 months ago | Last Issue | 8 days ago |
| Active | |||||
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simonbaugh.substack.comLatest Issues
How to evaluate communications
If you’re not measuring communications, you don’t know it’s working.
Yet our profession has a strange relationship with evaluation. We oscillate between self-flagellation and procrastination. We tell ourselves we need to do it better. The...
The wisdom of the long-distance train conductor
I was on a train last weekend.
The passenger in the seat in front of me had the wrong ticket and needed to pay an excess fare.
The train guard said:
“I tell you what, I’ll ask you a question and if you get the answer right, I’ll let...
Leading under pressure, Part 1
There is an image in Chinese painting called The Vinegar Tasters.
Three figures sip from a vat of vinegar. Each represents a branch of Eastern philosophy.
Confucius tastes the vinegar and scowls. Life is sour and needs rules and order.
T...
How to build a narrative
The No10 Downing Street ‘narrative’ holds almost mythical status. In theory, it is the glue that holds together every announcement and the story that explains a government’s purpose.
The reality is rather different.
During my time in gov...
Why AI isn't taking your communications job
This is one of those posts that may look foolish in years to come.
At one level it seems straightforward. We recently invented a technology that creates convincing natural language at almost zero cost. We employ people who write for us. Er...
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Authors
The writers behind this newsletter.
Former CEO of UK Government Comms and author of Cut Through! - How to communicate with clarity in a noisy world. Each week I share thoughts on comms strategy, leadership, and innovation drawing on practical experience and the latest research.
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