Cut Through!
Simon BaughHow to communicate with clarity in a noisy world
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | 10 months ago | Last Issue | 7 days ago |
| Active | |||||
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simonbaugh.substack.comLatest Issues
Ten questions communications leaders ask me about AI
80% of drivers reportedly think they are better than average. Corporate affairs directors seem to have the opposite problem when it comes to AI: most I speak to worry they are behind.
I thought it would be useful to share the questions th...
What happens in COBR?
You get a pencil (maybe to prove that there’s no ‘A’)
The first time I attended the Government’s emergency response committee, COBR, I barely slept. I had never even been in the room before. I hadn’t had any training. And the Prime Ministe...
Why keeping your head down leaves you exposed
One of the most superficially attractive arguments in corporate affairs is: “Don’t put your head above the parapet.”
For most organisations, it is bad advice.
The XFT Index tracks the 20 members of the FTSE 100 that are highly profitable...
New research: What drives support for companies?
Last year I had a conversation with a friend about whether support or trust should matter more to corporate affairs leaders (neither of us gets out much).
I felt trust mattered. He argued that support is what companies really need.
Suppo...
Winning the case, losing the argument
Saturday marks the 250th anniversary of the United States’ Declaration of Independence. Most articles will be about Washington, Jefferson and Franklin.
Communications leaders may learn more from Samuel Adams.
I’ve had an interest in Adams...
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Authors
The writers behind this newsletter.
Former CEO of UK Government Comms and author of Cut Through! - How to communicate with clarity in a noisy world. Each week I share thoughts on comms strategy, leadership, and innovation drawing on practical experience and the latest research.
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