Cut Through!
Simon BaughHow to communicate with clarity in a noisy world
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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simonbaugh.substack.comLatest Issues
When to choose silence
Two communications directors who read my article on “How to say no” encouraged me to write a follow-up on how and when to stay silent.
One said they had an internal mantra for their comms decisions: “WAIT”, or “Why Am I Talking?”. The othe...
How to assess risk and improve preparedness
I have 100 litres of bottled water at home for emergencies.
My friends and family mock me as a “prepper”. But if you had once been responsible for assuring every UK national emergency communications plan you would also have bottled water,...
How to say “No”
I saw three types of advisers during my time in Government.
The first was the courtier. There were plenty of these. The closer to the top of government you get, the more it resembles a medieval court. Most leaders have an ego, and being to...
Three AI risks corporate affairs directors should be worrying about now
This recent revelation that OpenAI’s agents had gone rogue reignited a debate about the threat that frontier AI represents to humanity.
This debate matters, but it also risks crowding out the immediate risks that corporate affairs director...
The four Cs of communications leadership. Part 4, Continuous improvement
In this series, I have argued that good communications leadership involves bringing clarity, capability, and confidence.
Yet, there is one other important source of advantage. The best teams do not simply execute the original plan: they lo...
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Authors
The writers behind this newsletter.
Former CEO of UK Government Comms and author of Cut Through! - How to communicate with clarity in a noisy world. Each week I share thoughts on comms strategy, leadership, and innovation drawing on practical experience and the latest research.
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