Cut Through!
Simon BaughHow to communicate with clarity in a noisy world
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | 9 months ago | Last Issue | 9 days ago |
| Active | |||||
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simonbaugh.substack.comLatest Issues
Purpose under pressure
“What’s motivated you in your current role? What’s made you stay there for nearly ten years?”
It’s 2014, and I’m having a conversation with a search firm about a new job. It’s for a global coffee company, and on paper it ticks all the ri...
The battle for reality
“Germany calling. This is Germany calling.”
Throughout the Second World War those words echoed through the static of Britain’s airwaves. The clipped tones of William Joyce, better known as Lord Haw-Haw, were broadcast daily from Nazi Ger...
The messenger is the message
Gemma Collins on The Department for Education’s social media channels
Let me start with a confession.
I had never heard of Gemma Collins until last week. I only just about know what TOWIE stands for (for anyone even less enlightened than...
How to evaluate communications
If you’re not measuring communications, you don’t know it’s working.
Yet our profession has a strange relationship with evaluation. We oscillate between self-flagellation and procrastination. We tell ourselves we need to do it better. The...
The wisdom of the long-distance train conductor
I was on a train last weekend.
The passenger in the seat in front of me had the wrong ticket and needed to pay an excess fare.
The train guard said:
“I tell you what, I’ll ask you a question and if you get the answer right, I’ll let...
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Authors
The writers behind this newsletter.
Former CEO of UK Government Comms and author of Cut Through! - How to communicate with clarity in a noisy world. Each week I share thoughts on comms strategy, leadership, and innovation drawing on practical experience and the latest research.
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