Cut Through!
Simon BaughHow to communicate with clarity in a noisy world
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 9 months ago | Last Issue | 9 days ago |
| Active | |||||
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simonbaugh.substack.comLatest Issues
How to set communications objectives
SMART objectives have become the comfort blanket of corporate communications. They make bad plans look disciplined and help weak objectives hide in plain sight.
I have come to believe that SMART (specific, measurable, achievable, relevant...
How to be a better gossip
Why did humans develop language?
The obvious answer is: ‘to exchange information’.
Yet this may not be why language was so important to our ancestors. The real reason might tell us something we often forget when communicating today.
##...
Purpose under pressure
“What’s motivated you in your current role? What’s made you stay there for nearly ten years?”
It’s 2014, and I’m having a conversation with a search firm about a new job. It’s for a global coffee company, and on paper it ticks all the ri...
The battle for reality
“Germany calling. This is Germany calling.”
Throughout the Second World War those words echoed through the static of Britain’s airwaves. The clipped tones of William Joyce, better known as Lord Haw-Haw, were broadcast daily from Nazi Ger...
The messenger is the message
Gemma Collins on The Department for Education’s social media channels
Let me start with a confession.
I had never heard of Gemma Collins until last week. I only just about know what TOWIE stands for (for anyone even less enlightened than...
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Authors
The writers behind this newsletter.
Former CEO of UK Government Comms and author of Cut Through! - How to communicate with clarity in a noisy world. Each week I share thoughts on comms strategy, leadership, and innovation drawing on practical experience and the latest research.
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