Cut Through!
Simon BaughHow to communicate with clarity in a noisy world
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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simonbaugh.substack.comLatest Issues
Should my socials be more like Andy's?
Andy Burnham’s TikTok
I recently had a slightly panicked conversation with a politician.
“You said I shouldn't front our social media content! Now Andy Burnham’s doing that and everyone says he is a social media master.”
He was right....
How to apply the COM-B model
A financial services company had a problem.
Its customer base was getting older each year because too few young people were using its services.
The answer?
“We need a comms campaign! If only more young people knew about us we’d have...
Use the Force, Luke!
There’s a famous parable in Daoist thought.
A rock sits in a river with water rushing around it. Which is stronger? The rock or the water?
It’s the rock, right? It stays completely unmoved.
Well, no. At least, not in this parable.
When...
Ten questions communications leaders ask me about AI
80% of drivers reportedly think they are better than average. Corporate affairs directors seem to have the opposite problem when it comes to AI: most I speak to worry they are behind.
I thought it would be useful to share the questions th...
What happens in COBR?
You get a pencil (maybe to prove that there’s no ‘A’)
The first time I attended the Government’s emergency response committee, COBR, I barely slept. I had never even been in the room before. I hadn’t had any training. And the Prime Ministe...
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Authors
The writers behind this newsletter.
Former CEO of UK Government Comms and author of Cut Through! - How to communicate with clarity in a noisy world. Each week I share thoughts on comms strategy, leadership, and innovation drawing on practical experience and the latest research.
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