Cut Through!
Simon BaughHow to communicate with clarity in a noisy world
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 50 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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The four Cs of communications leadership. Part 2, Capability
Last week, I looked at the role of communications leaders in bringing clarity by setting direction and standards for their team.
If you are trying to reach a mountain top, then ten people with a map will beat ten without.
But a map is no...
The four Cs of communications leadership. Part 1, Clarity
Over the next four weeks, I am sharing my thinking on the fundamentals of communications leadership. What is your job as a communications leader, be it of a small team or a major function?
Ultimately, I concluded I had four jobs: to bring...
What knowledge matters when knowledge is abundant?
Nigel Farage’s Reform UK and The Institute for Government are odd bedfellows. One is a party of the populist right, the other is a think-tank populated by former civil servants in love with a different type of reform. A Venn diagram of thei...
Should my socials be more like Andy's?
Andy Burnham’s TikTok
I recently had a slightly panicked conversation with a politician.
“You said I shouldn't front our social media content! Now Andy Burnham’s doing that and everyone says he is a social media master.”
He was right....
How to apply the COM-B model
A financial services company had a problem.
Its customer base was getting older each year because too few young people were using its services.
The answer?
“We need a comms campaign! If only more young people knew about us we’d have...
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Authors
The writers behind this newsletter.
Former CEO of UK Government Comms and author of Cut Through! - How to communicate with clarity in a noisy world. Each week I share thoughts on comms strategy, leadership, and innovation drawing on practical experience and the latest research.
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