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Mastering Product

Sohaib Thiab

Battle-tested product frameworks and advise from 20+ years at Booking.com, Foodics (CPO) and Eneco, for PMs who want to drive measurable outcomes, not just ship features. Free weekly playbooks and articles every Tuesday.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues41Founded3 years agoLast Issue7 days ago
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Latest Issues

Product Portfolio Strategy: Optimizing for Growth and Innovation

Welcome to this week’s edition of Mastering Product! Most product leaders manage a single product well. Few manage a portfolio well. Today we look at how to allocate resources across products at different lifecycle stages, how to balance co...

7 days ago
6

Balancing Delivery and Discovery: A Practical Guide for Product Teams Under Pressure

"We need to ship this feature by next month."

"But have we validated this is what customers actually need?"

I hear this conversation play out constantly in product teams. The push to deliver often wins over the need to discover. Your road...

14 days ago
3

Start Here: A Field Guide to Mastering Product

Mastering Product is where I share what I have learned from 20+ years building, scaling, and leading product teams across companies like Booking.com, Eneco, Foodics, Tamatem, 7awi, and other startups. It is written for product people who wa...

20 days ago
6

Hypothesis-Driven Product Development: A Complete Implementation Guide

Welcome to this week's edition of Mastering Product! Today, we're diving deep into hypothesis-driven product development- an approach that has revolutionized how the most successful product teams operate. Drawing from my experience at Booki...

21 days ago
6

The CPO Coaching Gap: Leading in the Era of AI-Accelerated Delivery

I was advising an early-stage fintech recently when one of their product teams walked me through a fully functional, clickable prototype. It wasn't a wireframe. It was working software connected to a test database.

They had built it in an...

a month ago
7

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  • Sohaib Thiab

    Director of product @Eneco, xCPO @ Foodics, Ex Booking.com, Startup co founder, product advisor, 20 years in product & tech.

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