The Brandsmith
Solveig PetchAn honest, insightful journey through the landscapes of modern entrepreneurship, meaningful branding — and being a human.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 3 years ago | Last Issue | 5 months ago |
| Active | |||||
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In defence of boring.
As my winter break is coming to an end, and I’m slowly shifting bak into work mode, my thoughts drifted to Pantone’s 2026 Colour of the Year. Yes, really. Occupational hazard, I guess!
The overall reaction to their choice this year has bee...
The magic is in the mess.
The first time it happened, it felt like a fluke. Then it happened again. And again. And again.
I'm on a call with a client, working on their positioning, and honestly? It's all a bit chaotic. We're going off on tangents, circling back to...
I'm expensive. Or ... am I?
Photo by Angèle Kamp on Unsplash
A potential client just told me my proposal was "too expensive" because they "pay someone else [in a different consulting role] much less."
Part of me immediately started second-guessing my worth. Maybe I...
I'm calling about your [mobile phone company] subscription.
So, this happened today:
Phone rings:
— Yeah, hi there, my name is [name] and I'm calling about your [mobile phone company] subscription.
— Right ...? here we go again
— So, right now we have a SPECIAL offer for [mobile ph...
There's no such thing as "business as usual" in 2025.
Photo by Randy Laybourne on Unsplash
As a Europe-based service provider with clients and collaborators from all over the world, I'm often asked: "You're still looking to work with US-based clients? Isn't that risky?"
My answer is always:...
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Authors
The writers behind this newsletter.
Brandsmith @ Petchy and Triple Diamond | Strategic brand designer | Fractional brand manager | Human @ Still not good enough | All em-dashes are my own
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