Spawn Point Marketing
Jay RooneyEasy, practical, and actionable marketing tips, insights, and case studies for indie game developers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 6 months ago | Last Issue | 7 days ago |
| Active | |||||
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spawnpointmarketing.substack.comLatest Issues
The 7 “M"s of Marketing
Image by GPT-6 Astra
TL;DR: Last week, we marveled at how Nintendo gave the integrated marketing treatment to The Legend of Zelda for its 40th Anniversary celebration. This week, I’ll give you a planning framework that helps you create sim...
It’s Dangerous to Go Alone
Image Credit: Nintendo, via IGDB
TL;DR: Nintendo just dropped a 30-minute Direct about their plans for The Legend of Zelda‘s 40th Anniversary, primarily the hotly-awaited Ocarina of Time remake (along with new amiibos, LEGO sets, and playa...
Affinity Over Audience
TL;DR: In Ready Check #7, I made the case that creators are far more effective than storefront features for discovery. Today, we’ll go a level deeper and answer the question that naturally follows: which creators? Your first instinct, if yo...
The Marketing Beat Map: What “Starting Early” Looks Like
Gamescom Opening Night Live 2025 | Photo Credit: Koelnmesse / gamescom / Confex
Thanks for reading Spawn Point Marketing! Subscribe for free to receive new game marketing tips and case studies, straight to your inbox.
TL;DR: A marketing c...
Grand Theft Silence
Image Credit: Take-Two Interactive / Rockstar Games, via IGDB; Circe Denyer, via Public Domain Pictures | Font Credit: Capture It by Magique Fonts [Author Composite]
NOTE: Since this is a breaking news story, I’m posting it ahead of our...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I write about the intersection of video games and the arts, sciences, and humanities, and provide fractional marketing services to indie game studios.
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