Spawn Point Marketing
Jay Rooney, Sebastian CardosoEasy, practical, and actionable marketing tips, insights, and case studies for indie game developers.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 2 months ago | Last Issue | 9 days ago |
| Active | |||||
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spawnpointmarketing.substack.comLatest Issues
When Everyone Does a Little Marketing, Nobody Does Effective Marketing
This is the fourth article in Ready Check, a weekly series of 12 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on themes...
All Killer, All Filler
Image Credit: Beethoven & Dinosaur/Annapurna Interactive, via IGDB
The discourse around Mixtape has been nothing short of exhausting, and I’m going to do my best not to add to it. YouTube has already beaten the culture war angle into the g...
Time on Steam Isn’t the Same as Marketing on Steam
This is the third article in Ready Check, a weekly series of 12 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on themes...
The Scorecard, Explained: Why These Six Categories and Why These Weights
This is the second article in Ready Check, a weekly series of 12 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on themes...
Early Marketing IS Game Development
About this series. Case Study № 01 in an ongoing collaboration between Spawn Point Marketing (Jay Rooney) and Game Studio Unlocked (Sebastian Cardoso), examining notable indie and AA games through twin lenses of marketing strategy and studi...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write about the intersection of video games and the arts, sciences, and humanities, and provide fractional marketing services to indie game studios.
20 years shipping games, from League of Legends to 5-person indie startups. Led teams at Riot, Crytek and EA. I write about how indie studios can succeed, as well the macro picture of the games industry.
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