Spawn Point Marketing
Jay Rooney, Sebastian CardosoEasy, practical, and actionable marketing tips, insights, and case studies for indie game developers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 6 months ago | Last Issue | 7 days ago |
| Active | |||||
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spawnpointmarketing.substack.comLatest Issues
The Marketing Beat Map: What “Starting Early” Looks Like
Gamescom Opening Night Live 2025 | Photo Credit: Koelnmesse / gamescom / Confex
Thanks for reading Spawn Point Marketing! Subscribe for free to receive new game marketing tips and case studies, straight to your inbox.
TL;DR: A marketing c...
Grand Theft Silence
Image Credit: Take-Two Interactive / Rockstar Games, via IGDB; Circe Denyer, via Public Domain Pictures | Font Credit: Capture It by Magique Fonts [Author Composite]
NOTE: Since this is a breaking news story, I’m posting it ahead of our...
When It Hits the Fan
TL;DR: Every studio eventually suffers through a crisis. Surviving one isn’t a matter of not getting hit, but of preparing before the hit, responding quickly and honestly during it, and rebuilding trust afterwards. Today, we’ll cover the mo...
“Who's Calling the Pulls?”: An Indie Studio’s Guide to Marketing Agencies
Image by GPT-5.6
I was reading a piece on indie marketing budgets, and the opening line in particular really inspired me to get off my rear-end and finally write this piece for you guys: “Marketing budget advice for indie games is mostly w...
You Can’t Shadow Drop a Delay
Image by GPT-5.6
ED NOTE: A scheduled article accidentally went out to some of you on Thursday. I’d meant to send it out next week, and barring any ground-breaking industry news until then, that’s when you’ll receive it for real. Apologi...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I write about the intersection of video games and the arts, sciences, and humanities, and provide fractional marketing services to indie game studios.
I've been working in games and leading teams for the last 20 years, across Riot, Crytek, and EA. I write about how indie studios can succeed, as well as the macro picture of the games industry.
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