Spawn Point Marketing
Jay RooneyEasy, practical, and actionable marketing tips, insights, and case studies for indie game developers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 8 months ago | Last Issue | 5 days ago |
| Active | |||||
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spawnpointmarketing.substack.comLatest Issues
Let Mass Effect Rest in Peace
Pictured: What possibly could have been, but in all likelihood, would have never been. | Image Credit: BioWare/Electronic Arts, via IGDB
TL;DR: On October 21, EA shut down BioWare on October 21 and cancelled the next Mass Effect. In respon...
Too Niche to Fail: How Dressmaker Won by Targeting Gaming’s Most Underserved Audience
Image Credit: Cozy Lives/Free Lives, via IGDB
TL;DR: Dressmaker is a $14.99 sewing sim that publishers said was “too niche,” which clearly didn’t stop it from landing in Steam’s global Top 10 the day after launch and almost immediately rec...
Pandora’s Jar Is Open
IMAGE CREDIT: DeployFriday, Dandey, Snrub [all via YouTube] (Game Stills); BANDAI NAMCO/FromSoftware (Background); The Noun Project (Stick Figures); OpenAI, Anthropic (Logos) — Author Composite, made in Affinity Photo 2 (magic/mist effects...
Pick Your Three: The Eight Tools of Game Marketing
Photo by Growtika on Unsplash
TL;DR: A few weeks back, we spoke about Integrated Marketing Communicatios (IMC), I gave you my “7 Ms” framework. One of those M’s was “Methods,” and I listed eight of them, noting you should probably pick thr...
Bungie Just Admitted that Players ARE King, After All
Image Credit: Bungie, via YouTube
TL;DR: Bungie just apologized for Marathon. Well, not quite, but they did apologize for “chasing [their] own vision” instead of giving their players what they wanted and already loved. Meanwhile, many an i...
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Authors
The writers behind this newsletter.
I write about the intersection of video games and the arts, sciences, and humanities, and provide fractional marketing services to indie game studios.
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