Spawn Point Marketing
Jay Rooney, Sebastian CardosoEasy, practical, and actionable marketing tips, insights, and case studies for indie game developers.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 5 months ago | Last Issue | 7 days ago |
| Active | |||||
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spawnpointmarketing.substack.comLatest Issues
“Who's Calling the Pulls?”: An Indie Studio’s Guide to Marketing Agencies
Image by GPT-5.6
I was reading a piece on indie marketing budgets, and the opening line in particular really inspired me to get off my rear-end and finally write this piece for you guys: “Marketing budget advice for indie games is mostly w...
You Can’t Shadow Drop a Delay
Image by GPT-5.6
ED NOTE: A scheduled article accidentally went out to some of you on Thursday. I’d meant to send it out next week, and barring any ground-breaking industry news until then, that’s when you’ll receive it for real. Apologi...
Support or Sequel?
Here’s a crazy stat to get us started: did you know that Devolver Digital earned 88% of its 2024 revenue from games they shipped years ago? That means that all the new releases it spent all that year marketing (and I bet the data will show...
We Have Hit "Peak Roguelite"
Image Credit: Mega Crit Games, via IGDB
Gamescom is coming up in a month, so I wanted to articulate some thoughts on something I’ve noticed recently. To get us started, here’s a stat for you to chew on: according to the inimitable Chris Zu...
After Launch Day: What to Do When Things Go Right (And When They Don’t)
This is a BONUS article in Ready Check, a weekly series of ~~12~~ 13 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on th...
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Authors
The writers behind this newsletter.
I write about the intersection of video games and the arts, sciences, and humanities, and provide fractional marketing services to indie game studios.
20 years shipping games, from League of Legends to 5-person indie startups. Led teams at Riot, Crytek and EA. I write about how indie studios can succeed, as well as the macro picture of the games industry.
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