Spawn Point Marketing
Jay Rooney, Sebastian CardosoEasy, practical, and actionable marketing tips, insights, and case studies for indie game developers.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 3 months ago | Last Issue | 8 days ago |
| Active | |||||
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spawnpointmarketing.substack.comLatest Issues
Why Content Creators Are Essential for Indie Discovery
This is the seventh article in Ready Check, a weekly series of 12 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on theme...
Your Steam Page Is Your Most-Visited Marketing Asset. Treat It That Way.
This is the sixth article in Ready Check, a weekly series of 12 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on themes...
Community Is a Compounding Investment
This is the fifth article in Ready Check, a weekly series of 12 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on themes...
When Everyone Does a Little Marketing, Nobody Does Effective Marketing
This is the fourth article in Ready Check, a weekly series of 12 articles on launch readiness for indie and AA games that serves as a companion compendium for my Game Launch Readiness Scorecard. While each individual piece focuses on themes...
All Killer, All Filler
Image Credit: Beethoven & Dinosaur/Annapurna Interactive, via IGDB
The discourse around Mixtape has been nothing short of exhausting, and I’m going to do my best not to add to it. YouTube has already beaten the culture war angle into the g...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write about the intersection of video games and the arts, sciences, and humanities, and provide fractional marketing services to indie game studios.
20 years shipping games, from League of Legends to 5-person indie startups. Led teams at Riot, Crytek and EA. I write about how indie studios can succeed, as well the macro picture of the games industry.
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