Mind over Marketing
StevenSteven Verbruggen shares his thoughts on marketing, advertising and business in general.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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mindover.marketingLatest Issues
If your Apple ads are on fire, it might not be your doing.
If you get an ad served in an ad-supported iPhone app, after a lesson or a mission, there are basically two things you can do: interact with the ad, or wait out a grace period, then skip the ad.
Or at least, that’s how it used to work.
I...
Why Performance Marketing Is Like Lukaku
There’s not much that unites Belgians, but if there’s one thing, it’s football. The European kind, aka soccer. But I’ll keep calling it football anyway.
We used to have a Golden Generation. A squad of Red Devils (as the Belgian national te...
How advertising media borrows its ideas from finance.
I’m a big fan of Michael Lewis.
You might know him from his books turned into movies: Moneyball, The Blind Side .. and especially The Big Short. That last one, together with Margin Call, is probably the movie that gives the best insight i...
Streakers of the world, unite!
For those looking for a self-help group (or appreciation group 🤔) of running naked on a football field, I’m sure there’s a subreddit for that. I’m talking about the routines apps and platforms like to force you in to get at least a daily c...
Heinz' Mayomix
Heinz launched a new sauce in Belgium. The mayomix. A mixture of ketchup and mayonaise. Hmm, sounds familiar.
I wrote about this product before on LinkedIn. But in the meantime I ended up buying and tasting it, so this post is a bit more e...
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| Subscribers | Engagement | 62 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Co-founder and Managing Director of an agency called AdSomeNoise. Building the agency of the future, or die trying.
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