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Peter Van Wijnaerde

Peter Van Wijnaerde
Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues84SubscribersRead petervw.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Culture first, code second.

Art used to have a job. Or rather, it had a collection of jobs that have since been outsourced to new ways of bringing marvel to the people. This is the story of how art made itself self-employed and created an entire creative industry arou...

19 days ago
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When naked was negotiable

There is a lot of nakedness on this blog. I don’t do it on purpose. But I won’t edit it out either. Walk through a museum of classical art and it’s wall to wall skin. Bodies. Bodies. Bodies. Yet no one says a word.

a month ago
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The dangerous myth of progress

We need the past to be wrong in order to feel superior. People often assume that humans in the past were simply less intelligent than we are now. Whenever I talk on stage about how medieval kings handled their PR, I can feel the initial hes...

2 months ago
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Sympathy for the devil

The devil has a footprint in Munich. A literal imprint in stone, right at the entrance of the cathedral. They call it the Teufelstritt, the devil’s Footstep. Legend says the architect convinced the devil to finance the church by promising t...

2 months ago
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Authors

The writers behind this newsletter.

  • Peter Van Wijnaerde

    advertising person with a long agency life. Ex creative director now CMO.

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