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Peter Van Wijnaerde

Peter Van Wijnaerde
Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues78SubscribersRead petervw.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The myth that mirrors us

We all know the story. A boy gets wings, is warned not to fly too high, does it anyway, and falls. That’s the version we inherited. Ovid told it in just over a hundred lines, but later retellings pressed it flat. What survives in popular me...

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Botticelli's bloody bridal gift

One story, four panels. One wedding and infinite funerals. It was too grand to sit beside the other masterpieces of horror. The story was so frightening I had to leave it out of my There is blood on the walls article and give it its own mom...

2 months ago
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Peace isn't quiet or calm

People say the Wall fell in 1989 and that was that. The concrete is mostly gone, but the feeling still maps the city. If you pay attention, you can tell which side you are on. Streetlights, tram lines, city grid. The East kept trams. The We...

2 months ago
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The first creative war

Innovation always brings a power shift. The new demands a seat at the table, the old defends its throne. Not unlike the today, fifteenth-century Florence was buzzing with change. The spark? Perspective. The power to fake three dimensions on...

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Authors

The writers behind this newsletter.

  • Peter Van Wijnaerde

    advertising person with a long agency life. Ex creative director now CMO.

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