Peter Van Wijnaerde
Peter Van Wijnaerde| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 70 | Subscribers | Read | petervw.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Ugly love, sweet love, Cupid’s love
Love is supposed to be the sweet thing. A glow, a comfort, the stuff of Valentine cards and wedding vows. And here I have to admit something. Love has always unsettled me. I dislike what it does to me. It’s overpowering, it stings. Scratch ...
When fame outruns belief
Sharp was right. Fame still works. That’s not in question. A big brand, well distributed, easily recalled. Of course it still drives growth. No one’s arguing against that, not in my house. But something strange happens when the machine keep...
There is blood on the walls
Who looked at this and thought, "Yes, I want this above the fireplace"? That’s the question that always pops into my head when I see one of those old paintings where someone gets flayed alive or decapitated with Baroque flair.
What we want when no one’s watching
Minecraft looked like a downgrade but what it revealed was the failure of expert logic to predict succes. It had no realism. No story. Just cubes. In a world obsessed with ultra graphics and deep lore, it felt like a mistake. The experts sa...
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Authors
The writers behind this newsletter.
advertising person with a long agency life. Ex creative director now CMO.
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