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Peter Van Wijnaerde

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Issues93Founded2 years agoLast Issue11 days ago
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Latest Issues

Why successful institutions freeze

By 1540, the Catholic Church had lost England. It had lost Scandinavia. It was losing large parts of Germany, city by city, prince by prince. Monasteries were being dissolved. Church lands were being confiscated. Entire tax streams that had...

11 days ago
9
3

Nobody thinks they are copying

Going out for coffee means choosing between a Starbucks and an independent coffee bar. Starbucks is easy to understand. Every location looks the same, sounds the same, tastes the same. It’s a world based on brand guidelines.

What’s strange...

25 days ago
7

This was never just about sex

Call yourself vegan at a dinner party and watch what happens. You did not just make a simple statement about yourself. You activated a whole personality in other people’s heads. Your politics. Your car. Your general level of fun at a barbec...

a month ago
7
2

Rocket scientists need art too

“Your ex is a narcissist, a mama’s boy with an Oedipus complex, gurl, this guy is your Achilles heel.”

There you go. Three myths compressed into one very normal sentence you might overhear while sipping a drink in a bar. Three larger-than...

2 months ago
5

The voices behind the Venice Art Biennale

The Venice Biennale is often sold as a grand cultural summit. It is the Olympics of the art world. That title usually brings to mind a certain kind of noise. Big names, big gestures, golf carts cutting through crowds and lunch options that...

2 months ago
3

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  • Peter Van Wijnaerde

    Art, culture, and marketing have always been the same game. Advertising professional, former Creative Director, now CMO. Hopeful romantic, museum dweller.

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