Second Nature
Aaron Lutze, Dylan BowmanThe business of outdoor.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 108 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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secondnature.mediaLatest Issues
What Outdoor Brands Get Wrong About Storytelling
Starting Line
We are so excited to have Matt Trappe back on the podcast, this chat was overdue to say the least. He made his first appearance on a 2025 predictions podcast, and for some reason, it’s taken us until now to get him back in...
Why Your Brand's YouTube Channel Is Failing (And How To Fix It)
Starting Line
We are excited to bring back Jeff Pelletier to the podcast! This time, instead of digging into his backstory (that episode is here), we decided to create a tactical and strategic playbook for brands - and creators - to use...
Why PR Is Now More Powerful Than Paid Search
Starting Line
It’s been a massive week, and we’ve got two podcast conversations to share with you. First, the live podcast that we recorded last week at the Sea Otter Classic with a bunch of interesting industry friends - and then, toda...
Bikes Are Bigger Than The Industry Thinks
Starting Line
We’re releasing this week’s podcast a few days early, because one of the biggest bike events of the year is happening later this week, and we wanted to talk all about it. And - if you’re going to be at Sea Otter - please c...
150 Episodes In, We’re Just Getting Started.
Starting Line
It feels like it was yesterday that we crossed the milestone for 100 episodes, but would you believe that was almost a year ago? A lot has changed in the past year, and we’re celebrating those changes on today’s episode....
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I simplify complex bike skills into easy to learn techniques - check out the Super Rider YouTube channel to learn more. I also send out a weekly newsletter that shares the best bike videos of the week, I hope you like it!
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