Second Nature
Aaron Lutze, Dylan BowmanThe business of outdoor.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 123 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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secondnature.mediaLatest Issues
The Bentonville Blueprint
We Want To Hear From You
This week, we’re launching a listener survey. It’s a quick one, but it’ll help us keep delivering great episodes for you. It takes about 90 seconds to get through, and there are a few areas to add even more info...
The Athlete Who Thinks Like a Founder
Starting Line
This week’s conversation with Annijke Wade was a fascinating insight into an athlete who is opening doors for other athletes and helping events develop an entirely new category of competitor. We love having conversations o...
How One Brand Can Predict the Industry's Next Move
Starting Line
Imagine if your parent company had all of the industry data for nearly all the retail shops in your country. How might you, as a brand, use that information to make decisions about your brand, business and products? That’s...
What Victoria's Secret Taught Two Founders About the Outdoor Industry
Starting Line
There’s something to be said for the BPC-to-Podcast Guest pipeline that seems to be forming. Some of our favorite episodes have come from Brand recommendations in previous episodes, and this conversation with SENIQ is exac...
He Never Wanted to Go Viral. That's Why Brands Trust Him.
Starting Line
We started this conversation on stage at TrailCon, but when the panel was over, we realized we had so much more to dig into. The original panel was “Athletes As Creators”, so we picked it up from there and kept it going. T...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I simplify complex bike skills into easy to learn techniques - check out the Super Rider YouTube channel to learn more. I also send out a weekly newsletter that shares the best bike videos of the week, I hope you like it!
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