Second Nature
Aaron Lutze, Dylan BowmanThe business of outdoor.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 132 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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secondnature.mediaLatest Issues
She Wore the Same Broken Helmet for 10 Years, Then Built Her Own
Starting Line
We crossed paths with today’s guest at Outdoor Retailer, and we’re excited to have Lizzie Shilko from Revi on the podcast. There are so many incredible founder stories out there, and the lessons that she’s learned along th...
The Most Overlooked Health Category Nobody Built - Until Now.
Starting Line
Sometimes we talk to people who are specifically creating businesses and brands in the outdoor space, but today we go a layer beyond that to talk about a category being created that will have a huge impact on running, ridi...
Building A New Category: The Signal Was The Strategy
Starting Line
This week’s podcast is with another “BPC Alumni” and someone we discovered through Outdoor Retailer. Dry Brew ended up in our traveling kit instantly, but what fascinated us with John and his team was how they’ve managed t...
How A Brand From The Bottom Of The World Went Global
Starting Line
Today’s podcast conversation is the perfect encapsulation of bringing an idea to life: it all started as an e-mail titled “Anatomy Of An Idea” and now it’s a global brand about to hit the 20-year mark in business. During t...
Wisdom From A Decade Of Affiliate Marketing
Starting Line
We’ve talked about partnerships on the podcast in the past, but one topic we really haven’t dug into is affiliate marketing. While we were at Outdoor Retailer, we had the opportunity to talk to one of the best in the busin...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
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I simplify complex bike skills into easy to learn techniques - check out the Super Rider YouTube channel to learn more. I also send out a weekly newsletter that shares the best bike videos of the week, I hope you like it!
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