Second Nature
Aaron Lutze, Dylan BowmanThe business of outdoor.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 114 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
Read this Newsletter
secondnature.mediaLatest Issues
The One Question Every Brand Needs To Answer
Starting Line
Mattie Sims, the co-founder of Courier and Mate the Agency, joins the podcast this week. Originally we thought we’d have a great check-in about Courier, since it’s been about a year and a half since we’ve checked in on the...
The Sunscreen Brand That's Rewriting Performance Science
Starting Line
We met Tom Austen at Sea Otter earlier this year, and after a few minutes chatting with him, we knew there needed to be a dedicated episode with his story. We’ve been using Pelotan for a while (Jeremy Dunn brought it as a...
Behind The Brand: Athletic Brewing
Starting Line
Athletic Brewing has made a substantial impact on the outdoor industry with their “Two For The Trails” program (over $10M funneled to trail advocacy so far). This week, we got to sit down with Bill Shufelt to hear about th...
What Happens When You Actually Ask For Help
Starting Line
It’s a common refrain on the podcast: “You can just do things!” But the next step after deciding to do something is the most crucial - asking for help. Morgan Tuohy did exactly that when he created Dera, and in today’s pod...
You Can Just Build Things Now
Starting Line
We love to lean on friend-of-the-pod Steve Holmberg for insights into the world of outdoor and brands, but his latest move has our galaxy brains in overdrive. Instead of relying on the typical routes to gather insights fro...
Key Facts
Related Newsletters
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Second Nature.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I simplify complex bike skills into easy to learn techniques - check out the Super Rider YouTube channel to learn more. I also send out a weekly newsletter that shares the best bike videos of the week, I hope you like it!
Frequently Asked Questions
How can I access the email archive for Second Nature?
You can find recent issues that have been published by Second Nature on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Second Nature have?
To see how many people subscribe to Second Nature, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Second Nature?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Second Nature as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Second Nature?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Second Nature using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Second Nature?
Scroll up to where it says Related Newsletters to see other publications like Second Nature. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Second Nature?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.