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The business of outdoor.

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Substack
PricingOnly free issuesPublishesWeekly
Issues129Founded3 years agoLast Issue10 days ago
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Latest Issues

How A Brand From The Bottom Of The World Went Global

Starting Line

Today’s podcast conversation is the perfect encapsulation of bringing an idea to life: it all started as an e-mail titled “Anatomy Of An Idea” and now it’s a global brand about to hit the 20-year mark in business. During t...

10 days ago
3
1

Wisdom From A Decade Of Affiliate Marketing

Starting Line

We’ve talked about partnerships on the podcast in the past, but one topic we really haven’t dug into is affiliate marketing. While we were at Outdoor Retailer, we had the opportunity to talk to one of the best in the busin...

17 days ago
3

Building in Public: A Basecamp From the Ground Up

Starting Line

We’ve talked to more than a few founders on the podcast, but it’s rare to catch someone pre-launch, while they’re sweating the details and doing the heavy lifting to get their idea off the ground. Today’s conversation is e...

24 days ago
5
2

The Business Behind the Best Activation at UTMB (And Beyond)

Starting Line

There’s been a lot of talk in the past few weeks about what brands are doing at events to create experiences, build community, and so on. The majority of those discussions center around how most of these things are startin...

a month ago
4
2

What Farmers Taught Him About Building A Company

Starting Line

This week we had a bonus episode - a crossover with our good friend (and absolute legend!) Rebecca Rusch. The episode was featured on her podcast, What’s The Rusch, but it was such a great conversation, we shared it to the...

a month ago
4

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  • Aaron Lutze

    I simplify complex bike skills into easy to learn techniques - check out the Super Rider YouTube channel to learn more. I also send out a weekly newsletter that shares the best bike videos of the week, I hope you like it!

  • Dylan Bowman
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