Second Nature
Aaron Lutze, Dylan BowmanThe business of outdoor.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 111 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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secondnature.mediaLatest Issues
What Happens When You Actually Ask For Help
Starting Line
It’s a common refrain on the podcast: “You can just do things!” But the next step after deciding to do something is the most crucial - asking for help. Morgan Tuohy did exactly that when he created Dera, and in today’s pod...
You Can Just Build Things Now
Starting Line
We love to lean on friend-of-the-pod Steve Holmberg for insights into the world of outdoor and brands, but his latest move has our galaxy brains in overdrive. Instead of relying on the typical routes to gather insights fro...
What 5.5 Million Followers Taught Her About Brand Social
Starting Line
Our friend Maren has been in the world of Brands and Social Media since the earliest days, and the insights that she has gathered along the way can help anyone - brand or creator - become successful. We’re lucky to be able...
What Outdoor Brands Get Wrong About Storytelling
Starting Line
We are so excited to have Matt Trappe back on the podcast, this chat was overdue to say the least. He made his first appearance on a 2025 predictions podcast, and for some reason, it’s taken us until now to get him back in...
Why Your Brand's YouTube Channel Is Failing (And How To Fix It)
Starting Line
We are excited to bring back Jeff Pelletier to the podcast! This time, instead of digging into his backstory (that episode is here), we decided to create a tactical and strategic playbook for brands - and creators - to use...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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I simplify complex bike skills into easy to learn techniques - check out the Super Rider YouTube channel to learn more. I also send out a weekly newsletter that shares the best bike videos of the week, I hope you like it!
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