TAPPED IN
Byron StewartRecognizing the content, trends, and products driving today's culture. It's always better to be “in” than “out.”
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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tappedinculture.substack.comLatest Issues
NFL Schedule Release Day Is the Social Super Bowl
- A cheesesteak shop turned a Knicks sweep into a marketing playbook, YouTube doubles down on creator shows, and TikTok wants in on travel.
What's up, everyone! Over the last couple of years, the NFL has transformed schedule release day in...
Issa Rae's TikTok microdrama 'Screentime' pulled 45M views in a month"
+Meta Glasses content is thriving on social
What’s up, everyone! I’m diving into Issa Rae’s TikTok microdrama “Screentime” pulling 45M views in a month. Hollywood is paying attention, brands are paying attention, and the format is becoming...
How to Get Good at Clipping
It's not just cutting the video. It's spotting the moment.
What’s good, everyone! I hope the week treated you well. I’m not gonna lie, I had a week. Back-to-back shoots, turnkey strategy decks, selling big ideas. You know... a normal week...
Behind-the-Scenes is the Real MVP for Brands
Apple's MacBook Neo moment and the case for more behind-the-scenes content.
There’s been a conversation for the past few weeks about what makes content feel real in an AI-saturated feed. Apple's MacBook Neo BTS content went viral this week...
Stop Copying. Start Stealing.
The LA Rams "stole" the movie Friday and made the best content of the week.
One of the best books I read early in my career was Steal Like an Artist by Austin Kleon. It shaped my creative approach to marketing by teaching me to stop overth...
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Authors
The writers behind this newsletter.
NYC-based culture marketer passionate about creating cool stuff for cool brands. I'll help you stay on top of the latest trends in social media, fashion, and lifestyle.
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