The Anti Blueprint Project
The Snowball EffectPart time author full time stoke machine
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | a year ago | Last Issue | 18 days ago |
| Active | |||||
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theantiblueprintprojectmarketing.su...Latest Issues
Nike Hybrid Trainer, HYROX and the Next Metcon Moment
On a trip to Sweden this June it was interesting to see that Nike had literally gone to town with posters, out of home which was all based around the Hyrox World championships being in town.
I also saw a few friends from the training team...
Does Apple give away free products?
After last weeks post about AirPods it got me thinking about back in the day when I was a Snowboarder by trade, along with many friends there always used to be a way to blag something. A new snowboard. The new energy drink. A trip somewhere...
Volume 2, Episode 2 : Tommy Newman
When we first moved to Ericeira, the editor of the first issue of the book, Nick Baines, urged me to meet Tommy Newman. “He taught Yoga back in Bournemouth and really got me into it, he’s amazing”.
I hit him up and soon learnt that he was...
AirPods
Quick public service announcement before we start, I have been writing these articles for a year now on brands and businesses under various titles. I settled upon The Anti Blueprint Project guide to marketing. So every other post will be in...
Volume 2, Episode 1 : Emilie Uttrup
I’ll start here with a bit of background. I have wanted to write a second book for 5 years and so finally in Spring I snapped into action I have been doing these interviews as podcasts and videos since then. In truth I have been getting a b...
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Authors
The writers behind this newsletter.
Exploring how brands go from spark to cultural force. By Jonathan Weaver — CMO at Db, marketer, ex-Nike exec, and co-founder of ūmmi hard kombucha.
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