
Business-building help for the average entrepreneur. Nothing about VC funding, pitch decks, or hyper-growth startups. Just education & encouragement for the rest of us.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 120 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||

First, a background for those Average Entrepreneurs who have not heard of “The Five Whys”:
“Sakichi Toyoda developed the Five Whys within the Toyota Production System as a lightweight way to trace problems back to their root cause by repea...
Learning situational awareness from first responders
When a first responder arrives on the scene of an accident with casualties, they ask a series of questions to establish the orientation of those involved. They use the following framewor...
There’s a power dynamic at play in almost every question. Level set, first.
I was reminded this week of the importance of context. It’s a prerequisite to asking good questions.
Borrowing some alleged advice from Saint Benedict via Nigel Marsh.
Today is my birthday. So indulge me in an “ask”:
Not the firearms kind. The switching kind.
If you’re an Average Entrepreneur, you’ve been indoctrinated to love the problem. Not your solution.
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The writers behind this newsletter.
Enterpreneur. Engineer. Executive.
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