Unlocking Global Growth
Kevin O'DonnellUnlocking Global Growth explores how B2B companies can expand their reach, attract and retain international users, and increase their global revenue
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 51 |
| Subscribers | Read | global10x.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Right (and Wrong) Way to Request New International Headcount
International teams tend to run very lean. As such, there is rarely spare capacity in the team to take on new requests. Yet, demands typically only increase over time, caused by any number of factors:
Want to Grow Internationally? Start with a New Go-To-Market Strategy
Why do so many companies struggle to grow revenue internationally? Companies with proven product-market fit, repeatable and scaled sales motions and strong brand reputations will often under-perform when expanding internationally.
The 15-Minute International UX Audit
SaaS companies routinely allocate millions of dollars researching, designing and advertising their English websites, yet pay minimal time and attention to their international variants.
How to Rebrand Your Localization Team
Perceptions matter. For better or worse, most people perceive localization as the work of transforming words and images into different languages. As with many perceptions, there is a kernel of truth here, but it can be a severely limiting a...
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Authors
The writers behind this newsletter.
Kevin writes about International Growth - how B2B companies grow their international customers and revenue. Kevin has experience driving international product strategy at Dropbox, Microsoft and Nitro.
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