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Unlocking Global Growth

Kevin O'Donnell

Unlocking Global Growth explores how B2B companies can expand their reach, attract and retain international users, and increase their global revenue

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues36SubscribersRead global10x.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Decentralized vs Centralized Localization: Which Model is Best?

The origin story of localization for most companies is the sudden discovery of a language barrier in closing a sale, on-boarding a customer or providing support. In these cases, localization is treated as a one-off task, with no formal proc...

6 days ago
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10 Key Metrics Every International SaaS Team Should Monitor

International revenue growth represents one of the biggest, untapped opportunities for SaaS companies. The starting point to building a strategy and making a plan for global growth is to track and understand the numbers.

19 days ago
2
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Docusign Teardown: International Walkthrough

Docusign became synonymous for signing documents electronically. But how effectively does it adapt its message and offering for international audiences?

a month ago
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2

Why the Rule of 40 is the Key for International Growth

SaaS companies that can generate profit at a sustainable rate are the most attractive to investors and tend to get rewarded with consistently higher valuations. The Rule of 40 is a simple, popular metric used to assess the health of a SaaS ...

a month ago
0
0

Authors

The writers behind this newsletter.

  • Kevin O'Donnell

    Kevin writes about International Growth - how B2B companies grow their international customers and revenue. Kevin has experience driving international product strategy at Dropbox, Microsoft and Nitro.

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