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The Brand Room

Sunny Stafford

Brand strategy from someone who's been in every room... in most of the seats. Fractional CMO-level operator in fashion, beauty, and lifestyle. Member of WE ARE THE BOARD.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues11Founded5 months agoLast Issue2 months ago
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Latest Issues

A GOOD CMO KNOWS WHEN NOT TO BE HIRED.

If you caught this on LinkedIn already: same story but full answers. I don’t usually talk about WHY fractional, or when to use us, I usually offer ways to think about your market and be supportive from the things I’ve seen, but recently I w...

2 months ago
1

THE CMO KNOWS WHAT YOUR BRAND NEEDS. AND THEY CAN'T DO IT.

A new study just confirmed what every CMO already knows.

Somewhere in a Q3 planning review, someone’s sliding long-term brand investment out of the budget and replacing it with another performance campaign. Not because they don’t believe i...

2 months ago
3
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SHE ELEVATED HERSELF. YOU WERE BUSY CHASING SOMEONE ELSE.

The K-shaped market narrative gave brands permission to abandon the middle. And the middle just got richer.

I’ve been in a lot of rooms where the conversation turns to “we need to elevate the brand.”

3 months ago
1
Paid

WHEN YOUR BRAND BECOMES SOMEONE ELSE'S ASSET

What Everlane's sale to Shein teaches every founder about PE.

Michael Preysman found out Everlane was being sold to Shein the same way everyone else did. Through the press.

3 months ago
1
Paid

ASPIRATION HAS A CEILING. LUXURY JUST FOUND IT.

This recent BOF article is a doozy.

I’m shook from the recent BOF article discussing the fact that the personal luxury goods market lost 50 million customers between 2022 and 2024. Not 50,000. Not 5 million. Fifty million people who we…

3 months ago
1
2
Paid

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  • Sunny Stafford

    Brand strategy from someone who's been in every room... in most of the seats. Fractional CMO-level operator in fashion, beauty, and lifestyle. Member of WE ARE THE BOARD.⚡️

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