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Artwork for Your Sticky Content Web with Rachel Klaver

Your Sticky Content Web with Rachel Klaver

Rachel Klaver

Marketing and business stories and idea to help you build out your own sticky content web to attract and convert your ideal customers.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues236Founded6 years agoLast Issue10 months ago
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Artwork for Your Sticky Content Web with Rachel Klaver

Latest Issues

What happened to my brain when I “broke up” from AI

(or why I’ve reset my AI boundaries)

It wasn’t going to be the first time my mother had a meeting with a teacher to talk about my less than aspirational progress academically.

10 months ago
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Your boring task is my personal fascination

(or how to tell tiny stories to build trust in you as a business owner)

I have a filthy little secret.

10 months ago
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What's an empathetic hook and should you use one?

Digging deep on hooks PART TWO

I often get frustrated at how some of my deeper knowledge around content marketing is not “most client suitable.” This sort of stuff can make a learner feel either really excited or super overwhelmed when we’...

10 months ago
1
2
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How to Use Open Loop Hooks (Without Being a Clickbait Monster)

(what open loop hooks are, and why you need them in your marketing)

Let’s talk about open loop hooks.

a year ago
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Who knew being brave and putting my face to my business would do this thing too?

Over the last two weeks I’ve had four different interactions with prospective clients.

Over the last two weeks I’ve had four different interactions with prospective clients. All four would have once sent me into a tailspin

a year ago
1
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Authors

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  • Rachel Klaver

    Lover of small business, marketing and YOUR FACE in front of YOUR CUSTOMERS. Podcaster, Columnist and Author of Be a Spider, Build a Web

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