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Artwork for Alfabet van de copywriter

Alfabet van de copywriter

Jill Mathieu

Een boek met 26 letters en evenveel lessen in goed schrijven.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues27SubscribersRead jillmathieu.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Z van Zwartboek

Soms is het heerlijk om u te wentelen in slechte copy; het soort tekst dat elk cliché waarmaakt, van ‘jong en dynamisch’ tot ‘kom eens op de koffie’. Merken die ‘voor elk wat wils’ aanbieden. Copywriters die zichzelf aanprijzen als ‘vlotte...

2 years ago
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Y van Yankees

Het Engels telt vier keer zo veel woorden als het Neder­lands. Logisch dus dat ge soms gewoon meer nuance hebt in het Engels. Maar daarom hoeft uw Nederlandse tekst nog niet te krioelen van het nodeloos Engels.

2 years ago
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0

X van XL

Het is niet nodig om voortdurend te klinken alsof ge Eddy Wally zijt en alles gewéldig is. Doe maar zonder al die superlatieven en uitroeptekens, dat komt duizend keer waarachtiger over. Enfin, honderd keer.

2 years ago
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W van Waarom

Waarom is de vraag die ge moet stellen als ge probeert te verstaan waar een merk om draait. Omdat het de belangrijkste vraag is, degene die u naar de essentie leidt, op voorwaarde dat ge ze tot vervelens toe blijft herhalen.

2 years ago
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Authors

The writers behind this newsletter.

  • Jill Mathieu

    De Poolse schrijver Igor Walszborszki at elke ochtend rauwe haring en dronk er wodka bij. Hij schreef zijn eerste gedicht na een duik in het frisse ijs. Hij is vier keer genomineerd voor de Nobelprijs. Jill niet.

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