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The Creators Blueprint

David Olusegun

Discover how top creators, celebrities, and CPG entrepreneurs build real wealth through brand ownership, strategic partnerships, and blueprint-worthy business moves. Subscribe for FREE now!

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PricingFreemiumPublishesWeekly
Issues157Founded5 years agoLast Issue8 days ago
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Latest Issues

Drake Just Sold OVO.

15 years ago, OVO was a blog. October’s Very Own. A Toronto kid, a website, some free mixtapes, an owl logo. Drake, Oliver El-Khatib and Noah “40” Shebib building something for their friends before anybody was calling it a brand.

This week...

8 days ago
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IM8 Just Opened the Books. I Spent All Day in the Cohort Data So You Don't Have To.

So IM8 just absolutely dumped data on us in Tuesday’s earnings call.

20 months of cohort economics. A full cap table. Monthly CAC. Geographic splits. Third-party card data. Danny Yeung’s exact words: “With 20 months of data behind us, we a...

15 days ago
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Everyone’s Quoting “$50 Billion.” Almost Nobody’s Asking the Only Question That Matters: Is Anyone Actually Making Money?

This is a slightly different post than usual. Every founder I talk to right now is getting the same pitch from every growth agency, every consultant, every LinkedIn post: TikTok Shop is the channel. Get on it before it’s saturated. Look at...

22 days ago
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Reader Question: “A Mid-Tier Celebrity’s Team Just Offered Me Equity for Endorsement. Everyone Says Take It. After Your Prime and GXVE Pieces, I’m Nervous. How Do I Actually Evaluate This?”

This question landed in my inbox this week

“I’m building a supplement brand, pre-Series A, about $2M revenue. A mid-tier celebrity’s management team approached us offering equity in exchange for becoming a ‘co-founder’ reduced cash fee,...

a month ago
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Everyone’s Talking About Saltair. Nobody’s Talking About the Man Who Built It. And Phlur. And Naturium. In Six Years. From The Same Playbook.

Before we begin, a quick ask

I’m running the London Marathon for Able Child Africa, supporting children with disabilities across Africa to access education, healthcare, and the opportunities they deserve. Every child, regardless of disabil...

a month ago
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  • David Olusegun

    David is CEO and Co-Founder of Creative Control Ventures. A venture builder that builds CPG brands that people love with purpose-driven celebrities, influencers, and creators

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