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The Creators Blueprint

David Olusegun

Discover how top creators, celebrities, and CPG entrepreneurs build real wealth through brand ownership, strategic partnerships, and blueprint-worthy business moves. Subscribe for FREE now!

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PricingFreemiumPublishesWeekly
Issues163Founded5 years agoLast Issue7 days ago
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Latest Issues

Scarlett Johansson's Skincare Brand Just Closed. Rhode Launched 3 Months Later And Sold For A Billion

Scarlett Johansson’s skincare brand The Outset announced it is winding down this week, after four and a half years.

Scarlett Johansson’s skincare brand The Outset announced it is winding down this week, after four and a half years.

7 days ago
3
Paid

“We’re Growing 60% And I’ve Never Been More Broke.” The Cash Trap That Kills More Consumer Brands Than Bad Products Ever Will.

Here is what landed in my inbox this week:

Here is what landed in my inbox this week:

14 days ago
2
Paid

Something is changing on 1 October

Hey there,

A short note about something changing on 1 October.

From that date, The Creator’s Blueprint moves to a paid subscription for most of what I publish.

Here is exactly what that means.

Paid subscribers get 2 posts a week.

The f...

18 days ago
2

Nike Had Him Since He Was Eight. On Just Gave Him Equity.

Kylian Mbappé has left Nike.

Kylian Mbappé has left Nike. Twenty years. He has worn the swoosh since 2006, when he was eight years old. He is now 27, and this summer his contract expired.

21 days ago
17
2
Paid

She Spent Eight Years Building A Tequila Brand. Then Bought Into Someone Else's Drink In A Single Meeting.

On 8 September, Kendall Jenner became a global ambassador and minority equity shareholder in TRIP, the London calming drinks brand.

Undisclosed stake. Undisclosed terms. The usual.

Most of the coverage treated it as a footnote. Another ce...

a month ago
6
2

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Authors

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  • David Olusegun

    David is CEO and Co-Founder of Creative Control Ventures. A venture builder that builds CPG brands that people love with purpose-driven celebrities, influencers, and creators

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