The Creators Blueprint
David OlusegunDiscover how top creators, celebrities, and CPG entrepreneurs build real wealth through brand ownership, strategic partnerships, and blueprint-worthy business moves. Subscribe for FREE now!
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 159 | Founded | 5 years ago | Last Issue | 8 days ago |
| Active | |||||
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creatorsblueprint.coLatest Issues
She Spent Eight Years Building A Tequila Brand. Then Bought Into Someone Else's Drink In A Single Meeting.
On 8 September, Kendall Jenner became a global ambassador and minority equity shareholder in TRIP, the London calming drinks brand.
Undisclosed stake. Undisclosed terms. The usual.
Most of the coverage treated it as a footnote. Another ce...
Picks And Shovels: Why The Smart Money Left Creator Brands For Creator Infrastructure
There is an old line about the California gold rush that gets repeated so often it has almost lost its meaning. The people who got rich were not the ones panning for gold. They were the ones selling shovels.
I have been thinking about that...
Drake Just Sold OVO.
15 years ago, OVO was a blog. October’s Very Own. A Toronto kid, a website, some free mixtapes, an owl logo. Drake, Oliver El-Khatib and Noah “40” Shebib building something for their friends before anybody was calling it a brand.
This week...
IM8 Just Opened the Books. I Spent All Day in the Cohort Data So You Don't Have To.
So IM8 just absolutely dumped data on us in Tuesday’s earnings call.
20 months of cohort economics. A full cap table. Monthly CAC. Geographic splits. Third-party card data. Danny Yeung’s exact words: “With 20 months of data behind us, we a...
Everyone’s Quoting “$50 Billion.” Almost Nobody’s Asking the Only Question That Matters: Is Anyone Actually Making Money?
This is a slightly different post than usual. Every founder I talk to right now is getting the same pitch from every growth agency, every consultant, every LinkedIn post: TikTok Shop is the channel. Get on it before it’s saturated. Look at...
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Authors
The writers behind this newsletter.
David is CEO and Co-Founder of Creative Control Ventures. A venture builder that builds CPG brands that people love with purpose-driven celebrities, influencers, and creators
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