The Customer Economy
Lisa MayWhere business decisions meet customer behaviour. Weekly observations on brands, experiences and the choices shaping today's economy.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 99 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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thecustomereconomy.substack.comLatest Issues
12 Shifts Shaping the Customer Economy Right Now
Price matters, but so does time. Convenience matters, but so does experience. Familiarity can create trust, but it can also become forgettable. Loyalty can look powerful on a dashboard while delivering very little value to the person actual...
Top Three Stories Catching My Eye This Week
There are always dozens of customer stories worth watching in any given week, but some stand out because they say something bigger than the headline. This week, three in particular caught my eye: John Lewis launching a chat show, Waitrose t...
Customers Rarely Change in Neat, Predictable Ways.
They can be fiercely loyal to a seasonal coffee, happily spend more time in a department store because there is somewhere good to eat, pay for access rather than ownership, or upgrade a perfectly functioning product simply because the new v...
8 Shifts Redrawing the Customer Relationship
Customers rarely change in one dramatic moment. More often, the relationship shifts quietly.
They go out earlier. They expect loyalty to feel useful. They trust different people. They become more sensitive to how their data is used. They d...
The Customer Is Changing. Are Businesses?
There is a temptation, when talking about customers, to make the conversation too simple.
They want lower prices. They want convenience. They want personalisation. They want better service.
All true, sometimes.
But customers are rarely c...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Where business decisions meet customer behaviour. Weekly observations on brands, experiences and the choices shaping today's economy.
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