The Customer Economy
Lisa MayWhere business decisions meet customer behaviour. Weekly observations on brands, experiences and the choices shaping today's economy.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 109 | Founded | 2 years ago | Last Issue | 43 hours ago |
| Active | |||||
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thecustomereconomy.substack.comLatest Issues
When Did Shopping Become Such Hard Work?
There was a time when shopping was relatively straightforward. You walked into a shop. Someone helped you. You paid. You left.
Today, you scan your own groceries, download an app to access the best price, navigate a chatbot to get a refund...
The Customer Economy: The Weekly Edit
Sunday 1 November 2026
Retail is entering its busiest trading period of the year, but the picture is anything but straightforward.
Prices are rising, shoppers are becoming more selective and businesses are under increasing pressure to ju...
The Weekly Edit | 22–28 October 2026
With Christmas approaching, retailers are finding increasingly creative ways to capture customer attention. John Lewis is leaning into fashion collaborations, Selfridges is turning festive shopping into an experience, and supermarkets are w...
Are Retailers Making Shopping Affordable, or Just Making Debt Easier?
The hidden psychology of buy now, pay later, and why the way we pay could be changing the way we shop.
The Customer Economy | What This Really Means
The Weekly Edit | 22 October 2026
The developments shaping how we shop, spend, discover and experience brands.
On one hand, businesses are investing heavily in convenience. John Lewis is bringing department store products to customers in 30 minutes, Morrisons is making the...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Customer Economy.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Where business decisions meet customer behaviour. Weekly observations on brands, experiences and the choices shaping today's economy.
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