The Customer Economy
Lisa MayWhere business decisions meet customer behaviour. Weekly observations on brands, experiences and the choices shaping today's economy.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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thecustomereconomy.substack.comLatest Issues
The Customer Economy 8th October
This Week in Retail, Hospitality & Consumer Behaviour
From M&S bringing Sephora to the British high street to IKEA moving into second-hand furniture, this week’s stories reveal how businesses are rethinking the customer relationship. R...
What Happens Next When Creators Stop Being Influencers?
Perhaps “influencer” is becoming the wrong word.
For years, the creator economy has been understood through the language of marketing: reach, engagement, impressions, campaign fees, sponsored posts.
The Week in The Customer Economy; 2.10.26
- Walmart, the world’s largest retailer, has ruled out using personal customer data to vary prices based on identity, income, shopping history or urgency. It is a clear line in the sand as AI pricing becomes more sophisticated, and a useful...
12 Shifts Shaping the Customer Economy Right Now
Price matters, but so does time. Convenience matters, but so does experience. Familiarity can create trust, but it can also become forgettable. Loyalty can look powerful on a dashboard while delivering very little value to the person actual...
Top Three Stories Catching My Eye This Week
There are always dozens of customer stories worth watching in any given week, but some stand out because they say something bigger than the headline. This week, three in particular caught my eye: John Lewis launching a chat show, Waitrose t...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Customer Economy.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Where business decisions meet customer behaviour. Weekly observations on brands, experiences and the choices shaping today's economy.
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