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The Decision Case Library

Jeremy Sable, Kristian Saldana

The decision-making library for professionals who need results, not theory

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues11SubscribersRead thedecisioncaselibrary.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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We made the same decision for completely different reasons.

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A Super Bowl Ad Is the Loudest Way to Avoid Answering One Simple Question

Every year, the same boardroom conversation plays out across corporate America. Someone asks the question half-jokingly, half-serious: “Should we do a Super Bowl ad?” The room goes quiet, because everyone knows what’s implied. A single 30-s...

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Authors

The writers behind this newsletter.

  • Jeremy Sable

    Decision-making strategist & published author | Engineer | Practical frameworks for when your choices really matter

  • Kristian Saldana

    For thoughtful people who care deeply and think carefully. Reflections on decisions, doubt, and becoming who you’re trying to be. Engineer, husband, father of 4.

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