The FoundHer Files
Lindsay PinchukWeekly deep dives on marketing, entrepreneurship and building a business for women business owners 40+. No fluff. No gatekeeping. Just what works, because at this age, we're better together.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 105 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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foundherfiles.substack.comLatest Issues
The Math Nobody Wants to Do Out Loud
A woman walked up to me at the gym last month.
She introduced herself, told me she followed my work, and then said: “Can I ask you something off the record? My niece paid $20,000 for a weekend retreat with a well-known coach in your indust...
FoundHer to FoundHer: Your Most Pressing Marketing for Small Business Questions, Answered
Four questions from this month that I want to answer publicly, for the women who are sitting with the same ones but haven't sent the DM.
Every month I get the same questions in DMs, in office hours, in emails, in conversations after live e...
"The Best Entrepreneurs Are in Their 40s." I Have the Receipts.
I was in the middle of recording a conversation with Jeni Britton, the founder of Jeni’s Splendid Ice Creams, when she said something that stopped me.
Subscribe for actionable tips you can use to grow your business starting right now.
We...
The Honest Company Case Study: A 4-Year Path From a Lobby Meeting to a Six-Figure Partnership
The full anatomy of a partnership that took four years to monetize, and why every step before the paid deal mattered more than the paid deal itself.
In 2013, I flew to Los Angeles for my last business trip before my second daughter was bor...
Everyone's Teaching You to Pitch Brands for Paid Deals. Here's What They're Missing.
The full Honest Company case study, including the email that opened the door, the structure of the deal, and what it produced, drops Thursday for premium subscribers.
I built a 7-figure business on the foundation of free product.
Specific...
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Authors
The writers behind this newsletter.
Lindsay Pinchuk turned a $500 investment into a 7-figure acquired business, now she helps women business owners 40+ do the same through Dear FoundHer..., a top 0.5% podcast and networking community built on her Marketing Made Simple framework.
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