The FoundHer Files
Lindsay PinchukWeekly deep dives on marketing, entrepreneurship and building a business for women business owners 40+. No fluff. No gatekeeping. Just what works, because at this age, we're better together.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
foundherfiles.substack.comLatest Issues
The Honest Company Case Study: A 4-Year Path From a Lobby Meeting to a Six-Figure Partnership
The full anatomy of a partnership that took four years to monetize, and why every step before the paid deal mattered more than the paid deal itself.
In 2013, I flew to Los Angeles for my last business trip before my second daughter was bor...
Everyone's Teaching You to Pitch Brands for Paid Deals. Here's What They're Missing.
The full Honest Company case study, including the email that opened the door, the structure of the deal, and what it produced, drops Thursday for premium subscribers.
I built a 7-figure business on the foundation of free product.
Specific...
I Spent $7,000 on the Wrong Ad Funnel. Then I Found the One That Returned 9x
Nine months of testing. Three different funnels. The numbers most marketing experts won't show you.
In April 2025, after four years of building Dear FoundHer… without spending a dollar on paid acquisition, I decided I wanted to try some pa...
What If the Best Marketing Strategy in 2026 Was the One I Used in 2010?
In 2010, before my first business, Bump Club and Beyond, had a single member, I reached out to two local businesses: The Dailey Method and Preggers Maternity. I asked both owners if they would co-host an event with me for expectant moms....
DEEP DIVE: You're Invisible Because You're Not Telling Your Story. Here's How to Fix That, Starting Today.
May 1st. The first week of the month. There is no better time to hear this.
This week I was on a panel for my advocacy work within the Jewish community. And while my advocacy work and my marketing work are separate, they are more intertwin...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The FoundHer Files.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Lindsay Pinchuk turned a $500 investment into a 7-figure acquired business, now she helps women business owners 40+ do the same through Dear FoundHer..., a top 0.5% podcast and networking community built on her Marketing Made Simple framework.
Frequently Asked Questions
How can I access the email archive for The FoundHer Files?
You can find recent issues that have been published by The FoundHer Files on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The FoundHer Files have?
To see how many people subscribe to The FoundHer Files, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The FoundHer Files?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The FoundHer Files as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The FoundHer Files?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The FoundHer Files using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The FoundHer Files?
Scroll up to where it says Related Newsletters to see other publications like The FoundHer Files. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The FoundHer Files?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.