The Future of Marketing
Mada Seghete, Ethan Smith, Camille Ricketts, Ashleigh SilkDiscussions, debates and opinions on how AI is reshaping marketing, from the leaders living it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 6 months ago | Last Issue | 22 days ago |
| Active | |||||
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thefutureofmarketing.substack.comLatest Issues
The Case Study Playbook with Russell Banzon, Cresta’s CMO
In this episode of Future of Marketing, hosts Mada Seghete (Upside) and Ethan Smith (Graphite) chat with Russell Banzon, CMO at Cresta. The conversation works through problems most B2B marketers hit. How do you get a Fortune 500 logo to agr...
Rethinking Brand Multi-touch Attribution and Entry Level Marketing Careers in the AI Era with Kelly Hopping of 6sense
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Kelly Hopping, CMO at 6sense, to unpack how AI is changing the way marketing teams are built, measured, and managed. Kelly explains why she no longer b...
The four pillars that build demand when no one knows your brand with Jonathan Kvarfordt of 1mind
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Jonathan Kvarfordt, VP of Marketing at 1mind, to unpack how AI is changing pipeline generation, buyer coverage, and the structure of GTM teams. Jonatha...
The Three Roles Every Lean Marketing Team Needs to Hire First with Scott Holden of Vanta
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Scott Holden, CMO at Vanta, to unpack how marketing changes when AI accelerates output, weakens old playbooks, and makes authenticity harder to fake. S...
The AI Native CMO Playbook with Morgane Palomares of Braintrust
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Morgane Palomares, VP of Marketing at Braintrust, to unpack how marketing leaders can build credibility, speed, and leverage inside technical comp...
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Authors
The writers behind this newsletter.
Building the next generation GTM brain for B2B orgs at Upside.tech, Branch.io co-founder, organizer of the Female Founder Retreat, painter, and sci-fi/fantasy enthusiast.
CEO @GraphiteGrowth // Previously Advisor @MasterClass @Thumbtack @Honey // SEO & AEO
Partner at XYZ Venture Capital.
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