The Future of Marketing
Mada Seghete, Ethan Smith, Camille RickettsDiscussions, debates and opinions on how AI is reshaping marketing, from the leaders living it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 7 months ago | Last Issue | 3 days ago |
| Active | |||||
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thefutureofmarketing.substack.comLatest Issues
How To Measure The Real Impact Of AEO
One of the most exciting things in marketing today is answer engine optimization (AEO). More people are searching than ever but they are not moving their searches from the web to AI. Instead, the search pie is getting bigger.
Graphite’s re...
How To Scale Founder-Led Growth with Tom Sweeney from Watt
In this episode of Future of Marketing, host Ethan Smith (Graphite) chats with Tom Sweeney, Head of Growth at Watt. This conversation explores how an early B2B company can sell an enterprise product without immediately building a classic SD...
The Case Study Playbook with Russell Banzon, Cresta’s CMO
In this episode of Future of Marketing, hosts Mada Seghete (Upside) and Ethan Smith (Graphite) chat with Russell Banzon, CMO at Cresta. The conversation works through problems most B2B marketers hit. How do you get a Fortune 500 logo to agr...
Rethinking Brand Multi-touch Attribution and Entry Level Marketing Careers in the AI Era with Kelly Hopping of 6sense
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Kelly Hopping, CMO at 6sense, to unpack how AI is changing the way marketing teams are built, measured, and managed. Kelly explains why she no longer b...
The four pillars that build demand when no one knows your brand with Jonathan Kvarfordt of 1mind
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Jonathan Kvarfordt, VP of Marketing at 1mind, to unpack how AI is changing pipeline generation, buyer coverage, and the structure of GTM teams. Jonatha...
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Authors
The writers behind this newsletter.
Building the next generation GTM brain for B2B orgs at Upside.tech, Branch.io co-founder, organizer of the Female Founder Retreat, painter, and sci-fi/fantasy enthusiast.
CEO @GraphiteGrowth // Previously Advisor @MasterClass @Thumbtack @Honey // SEO & AEO
Partner at XYZ Venture Capital.
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