The Upside Down Funnel
Mada Seghete, Camille Ricketts, Alex Bauer, Dan AhmadiExploring how AI in GTM and GTMEs are transforming the B2B GTM landscape and turning its funnel upside down.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 7 months ago | Last Issue | 5 days ago |
| Active | |||||
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Hi, it’s Mada. Week four.
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The Upside-Down Funnel — Issue #03
Hi, it’s Mada. Week three. Thank you to everyone who left comments or replied last week, a few of them shaped this issue.
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Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Upside Down Funnel.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Building the next generation GTM brain for B2B orgs at Upside.tech, Branch.io co-founder, organizer of the Female Founder Retreat, painter, and sci-fi/fantasy enthusiast.
Writer, marketer, investor.
Co-founder of Upside, next-gen GTM intelligence for B2B companies.
Growth leader turned founder -- Building Upside, the data layer for the age of agentic GTM. Avocado enthusiast. I will probably build a dashboard if you let me near data.
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