The Upside Down Funnel
Mada Seghete, Alex Bauer, Dan AhmadiExploring how AI in GTM and GTMEs are transforming the B2B GTM landscape and turning its funnel upside down.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 6 months ago | Last Issue | 16 days ago |
| Active | |||||
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aigtm.engineerLatest Issues
The Upside-Down Funnel, Issue #05
Hi, it’s Mada. Week five.
Greg Brockman’s tweet that “the bottleneck is increasingly knowing what you want” got me thinking: is that true, or can AI help us figure out what we want? This week, I’m exploring that, the hidden costs of AI and...
The Upside-Down Funnel — Issue #04
Hi, it’s Mada. Week four.
For the past week, I have been thinking a lot about self-improving AI loops. These have become common in engineering and are the basic building block for letting AI automate more and more complex work.
In the mea...
The Upside-Down Funnel — Issue #03
Hi, it’s Mada. Week three. Thank you to everyone who left comments or replied last week, a few of them shaped this issue.
Last week HubSpot announced an agent builder, Anthropic released Opus 5 and Cursor launched a router and building age...
The Upside-Down Funnel
This week had one question underneath everything: everyone is now piping their data into AI and asking it nicely to do their jobs. If we can all do that, what makes any GTM software product different? The industry argued about it in public...
The Upside-Down Funnel - Weekend News
Hi, it's Mada. AI is changing how we do GTM so fast that this is the first issue of something I've wanted to make for a while: a weekend letter about what we’ve been learning and experimenting with every week, at the edge of GTM. Less news,...
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Authors
The writers behind this newsletter.
Building the next generation GTM brain for B2B orgs at Upside.tech, Branch.io co-founder, organizer of the Female Founder Retreat, painter, and sci-fi/fantasy enthusiast.
Co-founder of Upside, next-gen GTM intelligence for B2B companies.
Growth leader turned founder -- Building Upside, the data layer for the age of agentic GTM. Avocado enthusiast. I will probably build a dashboard if you let me near data.
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