The GTMshift by James Kaikis
James Kaikis, Cannonball GTM, Jody Geiger, Jordan CrawfordThe Future of GTM is Customer-Focused & AI-Powered. Are you ready? GTMshift brings organizations through the next era of b2b SaaS by providing resources, training, and enablement for CROs, CEOs, and their teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Subscribers | Read | gtmshift.substack.com |
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# The Trust Crisis
The Rise of the GTM Engineer & the AI-Savvy CRO
This interview was sponsored by TestBox. To learn more, visit www.testbox.com.
The Death of Traditional Go-to-Market
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Stay ahead of AI changes with Cannonball's proven framework. While others chase updates, our subscribers turn every AI advancement into marketing precision. Subscribe to adapt effortlessly and launch validated campaigns in 90 minutes.
Coach + Advisor for GTM leaders and sellers navigating growth and change. With 20 yrs in sales and leadership at Apple + Klue, I now help teams design revenue strategies, sharpen skills, and use AI to sell smarter while staying human.
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