The GTMshift by James Kaikis
James KaikisThe Future of GTM is Customer-Focused & AI-Powered. Are you ready? GTMshift brings organizations through the next era of b2b SaaS by providing resources, training, and enablement for CROs, CEOs, and their teams.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 10 months ago | Last Issue | 7 days ago |
| Active | |||||
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gtmshift.substack.comLatest Issues
Nobody cares about your startup.
Scott Albro opened our Engineering Tailwinds event in San Francisco with this:
“In today’s market, everything is downstream of attention. The default setting for a startup is obscurity. Nobody cares.”
Scott has been in go-to-market for tw...
The Sales Cycle Is Collapsing. The Proof Needs to Come Faster.
If you're a Founder or GTM Executive at a Series A–D company, I'm hosting Engineering Tailwinds: The GTM Playbook for Winning in Hard Markets on March 26th at the LinkedIn offices in San Francisco alongside Craig Rosenberg of The Transactio...
Leading Through the Fastest Shift GTM Has Ever Seen
The speed of change is unlike anything we’ve ever experienced. AI companies aren’t just iterating quickly. They’re fundamentally rethinking how business gets done. They’re rebuilding workflows from scratch, making build-versus-buy decisions...
We Broke Buyer Trust. Here's How to Rebuild It.
The Trust Crisis
Buyers don’t trust us anymore. And they have good reasons.
We’ve spent the last decade BANT-ing them to death in discovery calls and manufacturing urgency with arbitrary deadlines. We oversold capabilities, under-delive...
The Rise of the GTM Engineer & the AI-Savvy CRO
This interview was sponsored by TestBox. To learn more, visit www.testbox.com.
I recently led a CRO Roundtable and asked a group of senior executives about their knowledge of go-to-market engineering. I received blank stares across the...
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Authors
The writers behind this newsletter.
The B2B sales cycle is collapsing. I highlight how GTM Operators navigate the change. | GTMshift + SolutionExec | Co-Founded PreSales Collective (Acq. 2021)
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