The Inference
Pedro DiasWhere Search meets AI: Decoding the future of organic discovery.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 6 months ago | Last Issue | 11 days ago |
| Active | |||||
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Written For Readers Who Don't Read
Ask a chatbot a question and watch what happens to the web behind it. It reads thirty or forty pages to build your answer, strips out what it needs, and hands you a tidy paragraph. You never see the pages, never click them. The site that “w...
Mt stupid Has a Pricing Page
“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his company sells.
Compare with what’s on your Linke...
The Whole Point Was the Mess
Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar decks. Four pillars. The fourth one is called “Technical GEO”: schema, structured data, clean architecture. The lin...
Filed Under Marketing. Sitting in the wrong room.
Every technical SEO has a version of this meeting.
The migration shipped on Friday. The redirects went in. Someone on Monday noticed organic traffic had fallen off a cliff, and someone else remembered there was, in fact, an SEO on the team...
The Ouroboros Learned to Cite Itself
Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in The AI Slop L...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
AI & Search Findability Architect | Technical SEO Product Manager | ex-Google
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