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Shelley Edits

Shelley Walsh

Mostly interviews with industry experts about current topics in the search industry

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PricingOnly free issuesPublishesWeekly
Issues18Founded4 months agoLast Issue18 days ago
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Latest Issues

AI Isn't Ranking Your Brand. It's Forming An Opinion About It.


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For over twenty years, SEOs have thought about visibility as a search problem. We learned about how search engines work, we optimized pages, built links and focused on rankings.

The last few years have seen an...

18 days ago
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Machine-First Architecture: AI Agents Are Here And Your Website Isn't Ready, Says No Hacks Podcast Host


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AI agents are already here. Not as a concept, not as a demo, but shipping inside browsers used by billions of people. Every major tech company has launched either a browser with AI built in or an extension that...

2 months ago
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How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model


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Most SEO failures aren’t caused by bad SEOs. They’re caused by organizations that don’t have the systems to support them.

That’s the argument Ash Nallawalla has been building across five books and over 24 years...

3 months ago

Why Google Discover Is No Longer Just For Publishers


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At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy.

Discover is a dominant source of traffic for news publishers, and...

4 months ago

35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO


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As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of that process.

To discuss the industry debates surrounding the differences between SEO and GEO...

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  • Shelley Walsh

    Managing Editor at Search Engine Journal and producer of The Pioneers and IMHO

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