The Intentful Company
Markus AndrezakHow to run Companies by Intent
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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intentful.ueberproduct.deLatest Issues
Tech History: How does the Human get out of the Loop?
Trigger: getting out of the loop feels psychologically hard
In my courses “AI Augmented Product Management” - in which we go deep into how Product management looks like under full exploitation of the new tools like Claude Code / Codex...
Human In The Loop Required. Or was that On the Loop?
The shift from HITL to HOTL is rarely driven be trust first, but mostly economics. Observation, not judgement.
Two weeks ago … when Human On The Loop (HOTL) saved me
I almost didn’t run the last check. It was late in the evening, pa...
Walking past the divide
The experiences keep being strange. Last week I was opening the VibeKode Munich conference with a keynote. It had two tracks running in parallel.
One track: classic machine learning. The “old” hard core way of doing things. Just a couple o...
AI Flow Dynamics - The Loops Don’t Get Faster On Their Own
TL;DR
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AI made writing code cheap and fast. Three feedback loops turn code into value — review, market measurement, customer absorption. Especially customer absorption does not get faster.
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We spent fifteen years building CI/CD...
AI - The Great Filter is "can you describe it"
The PM discussion about AI in 2026 comes down to the same conclusion:
AI can’t do what we do because what we do is judgment, taste, the art of product.
Thinking about this deeply, the defense is actually an admission.
The scene: an...
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Product experiences and strategy
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