Fashion, In Context
Olivia Terase BabaFashion beyond the runway: tech, sustainability, culture.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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theknowbyoliviaterase.substack.comLatest Issues
Virtual Try-On Isn’t One Category — It’s Splitting in Two
Virtual try-on may be fashion tech’s first breakout category. It’s officially graduated from vision to implementation.
What started as experimental filters and AR gimmicks is now being embedded across both mass-market and luxury retail. Th...
Virtual Try-On Is Fashion Tech’s First True Breakout Category
Fashion tech is rapidly evolving. What was once experimental is now becoming infrastructure. Virtual try-on (VTO) and AI avatars, long treated as novelty features layered onto shopping apps, are emerging as strategic investments for brands...
The True Cost of Consumer Apps
Pinterest just announced it will lay off nearly 15% of its workforce as part of a broader restructuring centered on AI. They’re reducing office space, reshaping their go-to-market strategy, and reallocating resources toward AI-driven produc...
Fashion Tech Toolkit: Jobs, Resources, and Leaders to Watch (1/29)
Your curated guide of industry news, jobs, and leaders to watch in the fashion tech space
Your curated fashion-tech recap — funding news, trends, jobs, and the best resources to stay ahead of the industry.
Phia, Daydream, and the Collapse of the Shopping Funnel
Phia recently raised a $35M Series A at a reported $185M valuation. The company positions itself as an AI shopping assistant that compares prices across retail and resale, surfacing better options in real time. What makes Phia compelling is...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I'm a fashion nerd at heart... breaking down the biggest stories in tech, sustainability, and style. Also just a 20-something girl navigating a quarter-life crisis, career pivot, and rediscovering her creative spark.
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