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The Solo Chief

Jurgen Appelo

Survival kits and decision maps for solo workers and one-person businesses in the age of AI. Navigation for creatives on Substack.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues140Founded2 years agoLast Issuea month ago
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Latest Issues

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AI can optimize bad targets all day; your people still have to question them.

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For a fraction of a second, I considered being dishonest.

Simon Sinek got it backwards. Purpose isn’t why great people join you—it’s what they build after you’ve paid them fairly.

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Why Do Corporations Still Exist in the Age of AI? (Part 2)

AI makes small teams look clever, but it doesn’t erase the reasons corporations exist.

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  • Jurgen Appelo

    Rethinking the one-person business in the age of intelligent machines. Author. Founder. Substack observer.

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