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Breaking Static

John Rougeux

Essays that help smart leaders get better at building belief in their strategy.

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Substack
PricingOnly free issuesPublishesWeekly
Issues86Founded2 years agoLast Issue4 days ago
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Latest Issues

After the Strategic Narrative: What to Build?

Many software companies start out offering a point solution and expand into something broader. Yet as that metamorphosis plays out, many of them run into the same trap. They’ve expanded beyond a point solution, yes. But they end up with a c...

4 days ago
3
2

The Case for Risk in Marketing

Let’s step back for a second and examine what marketing’s role really is. To drive pipeline? Brand awareness? Customers? Revenue? Yes. But let’s take another step back and think about the even larger goal. The real goal isn’t to generate re...

11 days ago
3

When Is the Right Time to Work on Strategy?

Whenever I encounter someone resistant to working on strategy, I tend to agree with them. The argument goes something like this: “We know what we need to do; we simply need to execute.” It’s a fair point. And it’s often right. What’s the be...

18 days ago
2
2

The Narrative Field Guide is Now "Breaking Static"

Hey friends,

A few weeks ago, you got an email from me, letting you know that I’d be pausing my newsletter, The Narrative Field Guide, for a few weeks.

We’ll I’m back.

And I’m happy to share that The Narrative Field Guide is now calle...

23 days ago
1

Hitting the snooze button

Hey friend,

I’m pausing The Narrative Field Guide for a bit.

I’ve been working on a big upgrade, and to really dial things in, I need to step back from writing for a spell.

In fact, the upgrades I’m making to the newsletter are just p...

2 months ago
2

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  • John Rougeux

    I'm the founder of Flag & Frontier, a strategy consultancy that helps executive teams stop debating their next move and come out ahead. Author of Breaking Static. Based in Colorado Springs, CO.

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