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Breaking Static

John Rougeux

Competing in the unknown requires one thing. Belief. Here's how to build it.

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Substack
PricingOnly free issuesPublishesWeekly
Issues82Founded2 years agoLast Issue2 months ago
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Latest Issues

Hitting the snooze button

Hey friend,

I’m pausing The Narrative Field Guide for a bit.

I’ve been working on a big upgrade, and to really dial things in, I need to step back from writing for a spell.

In fact, the upgrades I’m making to the newsletter are just p...

2 months ago
2

Is Your Team Stuck in the Past?

I’ve been thinking a lot about the past.

Not the past as in history lessons, but the past as in the unique experiences that each of us have, which inform and influence how we think and act today. Especially as business leaders. I wanted t...

2 months ago
4

The Irony of Sora

I was reading about OpenAI’s decision to shut down Sora yesterday when the irony hit me.

Shouldn’t the company that claims to be ushering in the era of AGI and superintelligence, the company with access to more AI thinking power than any e...

3 months ago
2

When Big Decisions Yield Small Outcomes

Strategic choices require friction to stick.

Most people get this backwards.

They want major decisions to be easy. They forego the difficulties of discernment and debate, then act surprised when efforts to execute that decision evaporate...

3 months ago
3

Your Brand Narrative Is a Waste of Money

Before working together, a client of mine had just thrown away a massive brand narrative initiative. Scrapped the whole thing. This wasn’t some plucky startup. It was a global organization, with thousands of employees. Tremendous amounts of...

3 months ago
4

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  • John Rougeux

    I'm the founder of Flag & Frontier, a strategy consultancy that helps executive teams stop debating their next move and come out ahead. Author of Breaking Static. Based in Colorado Springs, CO.

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