Breaking Static
John RougeuxEssays that help smart leaders get better at building belief in their strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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breakingstatic.substack.comLatest Issues
Vertical SaaS vs. Frontier Labs: Partners or Competitors?
If you’re a vertical SaaS operator, frontier labs may never replace your business entirely. But they still may be able to pull margin from you. On the surface, your relationship with frontier labs might seem straightforward: they sell token...
Where to Find Good Strategy Thinking
It dawned on me this morning that good thinking about strategy is getting harder to come by. I think this was prompted by a Substack post I saw from a well-known influencer, whose reasoning was mostly vibes and strong feelings, dressed up a...
When Belief in the Future is Not Enough
Years ago, my employer did something I never quite understood. It was a software company with about $25M in revenue. They had a goal of reaching $50M within three years. It wasn’t unreasonable. It required about a 26% growth rate: about $32...
After the Strategic Narrative: What to Build?
Many software companies start out offering a point solution and expand into something broader. Yet as that metamorphosis plays out, many of them run into the same trap. They’ve expanded beyond a point solution, yes. But they end up with a c...
The Case for Risk in Marketing
Let’s step back for a second and examine what marketing’s role really is. To drive pipeline? Brand awareness? Customers? Revenue? Yes. But let’s take another step back and think about the even larger goal. The real goal isn’t to generate re...
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Authors
The writers behind this newsletter.
I'm the founder of Flag & Frontier, a strategy consultancy that helps executive teams stop debating their next move and come out ahead. Author of Breaking Static. Based in Colorado Springs, CO.
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