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Breaking Static

John Rougeux

Essays on the logic behind sound strategy.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues101Founded2 years agoLast Issue2 days ago
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Latest Issues

Better Decisions Come from Better Stories

A short hike last Friday afternoon with my wife and one of my four daughters helped me understand how stories shape our decisions.

I plan out my days and weeks ahead of time. Each Monday morning, I assign work to every hour on my calendar....

2 days ago
4

Direction is How You Win Right Now

One of the most awe-inspiring things I’ve encountered is the SR-71 Blackbird. While visiting the Udvar-Hazy Air and Space Museum with my wife and kids about 10 years ago, I had the chance to examine this engineering marvel up close. The mai...

8 days ago
3
3

AI's Faustian Bargain

As much as I love thinking about what’s possible in the future, I have recently found myself a bit envious of previous generations. I’m envious because they did not have to decide whether to make the Faustian Bargain that you and I have to...

14 days ago
2

On Overcoming Inertia

Today I’d like to share some thoughts on inertia. No, not the kind that results in rear-ending someone after scrounging around for the phone you just dropped between the seat and the center console for the eleventh time. I’m talking about t...

23 days ago
1

The Most Important Narrative in the World

All the talk this past week about the need for an AI slowdown has me asking myself the following question: "Why, Anthropic and OpenAI, with all your resources, have you failed to control the narrative about the very technology your companie...

a month ago
3

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  • John Rougeux

    I'm the founder of Flag & Frontier, a strategic narrative advisory practice for mid-market executive teams. Based in Colorado Springs, CO.

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