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Breaking Static

John Rougeux

For leaders who need to build belief in their strategy, inside the company and out.

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Substack
PricingOnly free issuesPublishesWeekly
Issues103Founded2 years agoLast Issue9 days ago
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Latest Issues

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A friend I went skiing with once taught me a lot about the mistakes businesses make when trying to differentiate themselves.

This friend had an unconventional take on her gear choice. While most of us in our group were equipped with relati...

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The Practicality of Impracticality

There is something I love about the launch of the new Tesla Roadster that I couldn’t understand at first. There is no practical reason to design, produce, or sell a rocket-powered, upside-down driving, flipping, flying car. Nor is there to...

19 days ago

Better Decisions Come from Better Stories

A short hike last Friday afternoon with my wife and one of my four daughters helped me understand how stories shape our decisions.

I plan out my days and weeks ahead of time. Each Monday morning, I assign work to every hour on my calendar....

a month ago
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Direction is How You Win Right Now

One of the most awe-inspiring things I’ve encountered is the SR-71 Blackbird. While visiting the Udvar-Hazy Air and Space Museum with my wife and kids about 10 years ago, I had the chance to examine this engineering marvel up close. The mai...

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AI's Faustian Bargain

As much as I love thinking about what’s possible in the future, I have recently found myself a bit envious of previous generations. I’m envious because they did not have to decide whether to make the Faustian Bargain that you and I have to...

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  • John Rougeux

    I'm the founder of Flag & Frontier, a strategic narrative advisory practice for mid-market executive teams. Based in Colorado Springs, CO.

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