The Narrative Field Guide
John RougeuxFor CMOs, CEOs, and founders of category-defining companies who want to avoid the sea of sameness and build lasting brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Subscribers | Read | narrativefieldguide.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How Public Companies Launch Strategic Narratives
Behind the scenes, I’ve been working with AppFolio on their strategic narrative. Not just getting their executive team aligned on their story, but on building belief in the market. After months of prep, we shared our new story with the worl...
Modern Positioning Won't Help You Win
Modern positioning isn’t designed to help ambitious brands that want to win.
AI Is Fueled by One Thing Right Now (Do You Have It Too?)
Pick any industry where things have become stagnant. Why has everyone become complacent? It’s because there is no belief that the future should be different. No belief that it can be different. No reason to invest in what’s possible.
How My Clients Solve Narrative Drift
Years ago, I signed up for an Ironman. Mostly because a friend dared me.
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Authors
The writers behind this newsletter.
I'm the founder of Flag & Frontier – a strategic narrative consultancy that helps category-defining companies build $1B+ brands. I also write a newsletter called The Narrative Field Guide. Based in Colorado Springs, CO.
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