Breaking Static
John RougeuxEssays on the logic behind sound strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 95 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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breakingstatic.substack.comLatest Issues
The Reaction Paradox
“We were never really going to win.” I was catching up with a friend of mine this week, and that was one of the first things he said. He was telling me about the company he used to serve as the CFO. Used to being the key phrase, because he...
The Real Reason Customers Aren’t Sold On Your Latest AI Innovation
There are a thousand things you can do to gain new customers. Improve sales conversion rates, increase brand awareness, change pricing, offer incentives, better marketing copy. But there’s one thing underneath all this that you might be ove...
Can Positioning Fix Weak Revenue?
“We need better positioning.” Someone on your team might insist, in the hopes that such an effort will be of benefit to one of your products. Fantastic. Are they right?
Here’s another question for you:
Burger King just revamped the Whopp...
Meta's Manifesto Mistake
Yesterday, Mark Zuckerberg published a manifesto of sorts, called The Future is For Everyone. Writing these long-form opinion pieces has become the fashionable thing for tech CEOs to do recently, so I thought it would be interesting to see...
Why I'm Making My IP Open Source
Today I have something to give you. No strings attached. I’m making all of the frameworks, tools, worksheets, and other IP I use in my consulting work free and available to the public.
Why am I doing this?
Last week, I wrote about the nee...
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Authors
The writers behind this newsletter.
I'm the founder of Flag & Frontier, a strategic narrative advisory practice for mid-market executive teams. Based in Colorado Springs, CO.
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