The Observant Consumer
The Observant Consumer, The Well BuildA sharp, curious look at food, wellness, hospitality, and consumer trends, unpacking what’s working, what’s broken, and how thoughtful choices can build healthier businesses and lives. From the perspective of a former investment banker turned founder.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | observantconsumer.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I Lost 15 Lbs in 8 Weeks. Here's How.
## I’m over 40, with two young boys and a very busy entrepreneur wife.
The Wellness Play Hiding in Plain Sight
Sand Valley in Wisconsin.
The CPG Trap
A personal, cautionary tale for restaurant chains chasing the retail aisle.
Sweetgreen, Blue Barn, and the Cost of Optimizing the Wrong Thing
How a tech-forward strategy, operational obsession, and changing tastes pushed a modern food icon into an awkward middle. And what they should do next.
Similar Newsletters
Other publications recommended by the authors of this newsletter.
Authors
The writers behind this newsletter.
After advising consumer brands, I built and sold my own. Now I’m sharing lessons I learned, along with perspectives on the latest food, beverage, hospitality, and wellness trends.
The Well Build™ helps you build, renovate, and maintain safer spaces using building science, low-VOC materials, and EMF solutions to reduce mold, toxins, and stressors.
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