Disruptive Play: Challenging Sports & Media Norms
Michael Cohen, Jeff NathensonA thought-provoking platform dedicated to exploring the dynamic intersection of sports, social media, and the creator economy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 3 years ago | Last Issue | 17 days ago |
| Active | |||||
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disruptiveplay.substack.comLatest Issues
Say it ain’t so Mo.
Last week Salah was introduced to more than 30,000 fans at Papara Park in Trabzon. One of the best players of his generation, having won almost everything, chose to close out his career at a club that sits behind Istanbul’s big three. Howev...
The Haaland Take You Haven’t Heard.
The tournament ended Sunday when Spain beat Argentina 1-0 in New Jersey, and the confetti, the montage, and the record television number all went to the team that won the final.
Go back a couple of weeks, though. England beat Norway 2-1 in...
“Creator-led” might be the most used and least understood phrase in media right now.
“Creator-led” might be the most used and least understood phrase in media right now. Everyone is saying it. Almost no one means the same thing by it.
Most people hear a tactic. They think its means have a creator post something, partner on...
The Game Is 90 Minutes. The Cultural IP Lasts.
Six billion people are watching the same matches. Almost nobody is experiencing the same World Cup. The gap between those two things is where a new class of IP is being built.
When the World Cup kicked off June 11, the planet started doing...
You Can’t Just Put Sports on YouTube and Expect an Audience
It is the story the sports industry keeps telling itself: that content this good finds its own crowd. It doesn’t.
Ask almost anyone in sports why their YouTube channel is going to work, and you get a version of the same answer: the footage...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Disruptive Play: Challenging Sports & Media Norms.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Building at the Intersection of Sport + Social Media + Creator Economy | CEO; Board Member | Scaled Team Whistle from Early Stage, Pre-Revenue to Nearly $100MM Revenue; Exited to Eleven Group (2021) & DAZN (2023)
Been involved in the changes in media since U-matic tape was a thing.
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