Disruptive Play: Challenging Sports & Media Norms
Michael Cohen, Jeff NathensonA thought-provoking platform dedicated to exploring the dynamic intersection of sports, social media, and the creator economy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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disruptiveplay.substack.comLatest Issues
You Can’t Just Put Sports on YouTube and Expect an Audience
Ask almost anyone in sports why their YouTube channel is going to work, and you get a version of the same answer: the footage is world-class, the fans are passionate, so we put it up and they come. It is the most repeated line in the indust...
What Happens When a Generation Never Learns to Watch the LIVE Product?
Back at Whistle, we made a bet that fandom no longer lived only inside the live broadcast. The thesis was that a new generation of fans was forming through sports-a-tainment, athlete personalities, behind-the-scenes content, and creator-led...
Clipping Is the Next Click Farm. Sports Can Do It Right.
The internet has a 15-year tic. Every cycle, somebody figures out a new way to manufacture attention at scale. Every cycle, the platforms reward it for a while. Every cycle, the correction comes and wipes out the operators who confused volu...
The $500 Billion Blind Spot
Last week, S&P Global dropped its latest global sports media rights report. The headline: $67.34 billion in 2026. A 9.6% year-on-year increase.
Cue the victory laps.
But look at where that $67 billion actually sits. The NFL commands $12.6...
Why Would I Not Be Able to Stream Here?
Two creators got kicked out of an Elite Eight game for live streaming. The more interesting question is why they never thought twice about doing it in the first place.
My daughter swipes at the TV. She has never known a world where a scree...
Key Facts
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Building at the Intersection of Sport + Social Media + Creator Economy | CEO; Board Member | Scaled Team Whistle from Early Stage, Pre-Revenue to Nearly $100MM Revenue; Exited to Eleven Group (2021) & DAZN (2023)
Been involved in the changes in media since U-matic tape was a thing.
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