Disruptive Play: Challenging Sports & Media Norms
Michael Cohen, Jeff NathensonA thought-provoking platform dedicated to exploring the dynamic intersection of sports, social media, and the creator economy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
Read this Newsletter
disruptiveplay.substack.comLatest Issues
Clipping Is the Next Click Farm. Sports Can Do It Right.
The internet has a 15-year tic. Every cycle, somebody figures out a new way to manufacture attention at scale. Every cycle, the platforms reward it for a while. Every cycle, the correction comes and wipes out the operators who confused volu...
The $500 Billion Blind Spot
Last week, S&P Global dropped its latest global sports media rights report. The headline: $67.34 billion in 2026. A 9.6% year-on-year increase.
Cue the victory laps.
But look at where that $67 billion actually sits. The NFL commands $12.6...
Why Would I Not Be Able to Stream Here?
My daughter swipes at the TV. She has never known a world where a screen did not respond to her touch. She is not breaking the rules as she does not know the rules exist. The device has always worked that way for her.
Last Saturday, Twitch...
What Happens When March Madness Turns Its Biggest Promoters Into Cartoonists?
Every March, the NCAA tournament becomes the most talked-about event in American sports. Office brackets take over the workplace. Group chats blow up for two straight weeks. Upsets dominate every timeline for 48 hours straight. The tourname...
The $1,500 Problem
The FCC published a formal inquiry this month into live sports distribution in America. Most of it is regulatory boilerplate, but one number in MB Docket No. 26-45 deserves the attention of every team owner, league executive and conference...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Disruptive Play: Challenging Sports & Media Norms.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Building at the Intersection of Sport + Social Media + Creator Economy | CEO; Board Member | Scaled Team Whistle from Early Stage, Pre-Revenue to Nearly $100MM Revenue; Exited to Eleven Group (2021) & DAZN (2023)
Been involved in the changes in media since U-matic tape was a thing.
Frequently Asked Questions
How can I access the email archive for this newsletter?
You can find recent issues that have been published by this newsletter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does this newsletter have?
To see how many people subscribe to this newsletter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in this newsletter?
Newsletter advertising can be extremely effective when it's done right. Before you pitch this newsletter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like this newsletter?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact this newsletter using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to this newsletter?
Scroll up to where it says Related Newsletters to see other publications like this newsletter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact this newsletter?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.