don't quote me on this
Rama Sowi write here when i’m too tired to play nice but too obsessed to log off. enjoy!
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | thestudy.substack.com |
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building something you don’t understand
I started The Study because I had nothing to do.
dear louise
A shift in fashion had been pending for a long time, but no one could have predicted how large it would be. The Spring/Summer 2026 season has arrived with an almost absurd number of new creative directors: sixteen debuts across the world’s ...
stop calling everything a trend
I was scrolling LinkedIn the other day (already a mistake) and I stumbled on a post about a campaign in Québec for young people. The agency was bragging that they had tapped into the trend “out of the groupchat.” And I just sat there starin...
my FORUM opening
CONTEXT : This is the opening I gave this morning at FORUM, a design conference organized by Caserne that I had the chance to host. This was my second time on this stage, and it felt right to let the words live here too.
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