Editorial and audience deep dives for independent publishers on Substack. Instruments for understanding your publication, your audience and where your creative work is going next.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 501 | Founded | 4 years ago | Last Issue | 10 days ago |
| Active | |||||
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thepublishingspectrum.substack.comLatest Issues
Promoting Your Work Without the Sales Ick
If promoting your work on Substack tends to leave you overwhelmed, vaguely resistant or wondering whether you’re supposed to become an entirely different person in order to do it well, this conversation is for you.
We spend the first part...
Promotion as invitation, not a sales pitch
Promotion doesn’t have to be a sales pitch. It can be an invitation — which makes it much closer to editorial thinking than to advertising.
In this episode: why the translation between I wrote this and here’s how you might enter it with me...
Promotion as invitation, not a sales pitch
I’ve been talking with a lot of writers this month about their relationship with promoting their work.
And there is a particular tension I keep hearing:
I want people to find my work. I just don’t want to become a person who is constantly...
FAQ for the Substack Promo Generator
The Substack Promo Generator takes one published post and builds a 14-day promotional run around it, using your publication’s editorial patterns and lived vocabulary to help you find authentic ways to keep the conversation going.
Launc...
Substack has a new category checker. Here’s what it means for discovery.
Substack has a new category checker that looks at what you’ve been publishing recently and tells you whether the categories attached to your publication still match the work you’re publishing.
I first tested the new feature on Aug. 6, whil...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Publishing Spectrum.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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How this newsletter ranks in the official Substack charts.
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Authors
The writers behind this newsletter.
Publishing advisor, longtime editor, autistic. Nearly two decades helping ideas travel and studying how audiences wake up. I help authors and founders understand their writing, their readers & where their creative work is going next.
I do the data and I read stuff
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