The Retail Advisor
Stefanie SchoenMost retail brands don't have a marketing problem. They have an inventory problem, a margin problem, or a buying problem dressed up as a marketing problem. The Retail Advisor breaks down how retail businesses actually work — from the inside, with real num
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 4 months ago | Last Issue | 7 days ago |
| Active | |||||
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retailadvisor.substack.comLatest Issues
Four Reasons That SKU Failed. You're Only Fixing One
Clearing the rack is not the same as understanding it.
Most founders close out sale season the same way: check what sold, check what’s left, mark the leftovers down again or write them off. That’s inventory hygiene. It’s not analysis. And...
Your Sale Section Isn't a Mistake. It's a Cash Event.
Most founders don’t read a sale report at all. They just want the sale over.
Sale inventory feels like a pile of mistakes. Buys that didn’t land, sizes that didn’t sell through, a collection that’s three months old and taking up rack space...
Office Hours: Crow Canyon Home
A new series, and the founder kicking it off
Office Hours is a new recurring feature on The Retail Advisor. I sit down with a founder facing a real operational decision and we walk through it together. They share their numbers, I sh...
The Twelve Small Cuts That Kill a Product
I’ve read sell-through reports for brands I’d never used and known, by the second reorder, which ones had something real. The repeat rate that holds without a promo behind it. The SKU that doesn’t need a discount to move. The line that come...
BFCM: Choose Your Own Adventure
The most expensive Black Friday is the one you back into. Decide your play in June, while all four are still yours to run.
I’m writing this in June on purpose. Not because you need to do anything yet, but because right now you can still do...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Retail Advisor.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m a fashion merchandising and growth leader, writing about what actually drives performance behind the scenes. The Retail Advisor is the business lens, and Second Cut is where style, creativity, and real life come together.
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