The Retail Advisor
Stefanie SchoenMost retail brands don't have a marketing problem. They have an inventory problem, a margin problem, or a buying problem dressed up as a marketing problem. The Retail Advisor breaks down how retail businesses actually work — from the inside, with real num
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 6 months ago | Last Issue | 5 days ago |
| Active | |||||
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retailadvisor.substack.comLatest Issues
How I'd Diagnose Your Brand: Part One
Data garbage in, data garbage out.
When a founder asks me to look at their business, I don't start with a deck or a dashboard. I start the way I would with any new client: what I'd actually check first, in what order, and what each answer...
That Last Mile Got Expensive
I used to get a Zara order in four days. Last month, one took twelve. Gap, Mango, and Asos have all followed the same pattern this year: orders arrive so late I’ve either forgotten they’re coming or I’m planning the return before the box la...
Meta Wants More. Wholesale Wants Less.
One channel's resource cost keeps climbing. The other's share keeps growing. Here's the math founders aren't running.
I‘ve had the same conversation with three different founders this year. The marketing team needs more help and more resou...
Stock Out and You Lose the Sale
New holiday data says the biggest shopper complaint isn't price. It's what's not on the shelf.
Some data matters, and some data doesn’t. Alchemer’s 2026 holiday shopper survey has a few headline stats that will get repeated everywhere: in-...
Not All Growth Reads the Same
Three ratios that tell you whether growth is getting healthier, or just getting bigger.
Revenue went up 40% this year. So did the credit line.
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Retail Advisor.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m a fashion merchandising and growth leader, writing about what actually drives performance behind the scenes. The Retail Advisor is the business lens, and Second Cut is where style, creativity, and real life come together.
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