The Retail Advisor
Stefanie SchoenMost retail brands don't have a marketing problem. They have an inventory problem, a margin problem, or a buying problem dressed up as a marketing problem. The Retail Advisor breaks down how retail businesses actually work — from the inside, with real num
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 5 months ago | Last Issue | 5 days ago |
| Active | |||||
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retailadvisor.substack.comLatest Issues
Stock Out and You Lose the Sale
Some data matters, and some data doesn’t. Alchemer’s 2026 holiday shopper survey has a few headline stats that will get repeated everywhere: in-store shopping edging out online because the customer is looking for an ‘experience’ again, AI t...
Not All Growth Reads the Same
Revenue went up 40% this year. So did the credit line.
The number that hides the other three
Most founders track one number closely: top-line revenue. It’s the number on the bank statement, the one that gets celebrated in the founder upd...
They Couldn't Even Count the Milk.
Every vendor pitch you’ve taken this year has some version of the same promise. Stop counting by hand. Let the software watch your inventory so you don’t have to. Replace the judgment call with the algorithm.
I want to give you three reaso...
Everything Waits on the Founder
The team didn’t stop bringing ideas. The founder trained them to stop.
I worked with a home goods founder who couldn’t understand why her team had gone quiet. Eighteen months earlier they’d pitched constantly: new bundles, packaging tweaks...
Four Reasons That SKU Failed. You're Only Fixing One
Not every sale-rack SKU failed for the same reason. Treating them like they did is why the mistakes repeat.
Clearing the rack is not the same as understanding it.
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Retail Advisor.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m a fashion merchandising and growth leader, writing about what actually drives performance behind the scenes. The Retail Advisor is the business lens, and Second Cut is where style, creativity, and real life come together.
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