The Retail Advisor
Stefanie SchoenMost retail brands don't have a marketing problem. They have an inventory problem, a margin problem, or a buying problem dressed up as a marketing problem. The Retail Advisor breaks down how retail businesses actually work — from the inside, with real num
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 4 months ago | Last Issue | 3 days ago |
| Active | |||||
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retailadvisor.substack.comLatest Issues
Office Hours: Crow Canyon Home
A new series, and the founder kicking it off
Office Hours is a new recurring feature on The Retail Advisor. I sit down with a founder facing a real operational decision and we walk through it together. They share their numbers, I sh...
The Twelve Small Cuts That Kill a Product
I’ve read sell-through reports for brands I’d never used and known, by the second reorder, which ones had something real. The repeat rate that holds without a promo behind it. The SKU that doesn’t need a discount to move. The line that come...
BFCM: Choose Your Own Adventure
I’m writing this in June on purpose. Not because you need to do anything yet, but because right now you can still do anything. Every version of Black Friday is still available to you. Optionality is what you lose by waiting.
Here’s how it...
Two of Your Seasons Walk Out With Your Planner
Founders think planning is a few calculations. Then the person who does it gives notice, and the next two seasons fall apart.
Here is how it usually goes. The planner leaves. The founder isn’t worried, because the tool is already built. Th...
Why your Small Brand shouldn't touch Dynamic Pricing
Big retailers can afford to experiment with dynamic pricing. You can't. Here's what to do instead.
I added a zebra-print silk pant and matching top from H&M Studio’s newest drop to my cart last week. I was at my parents’ place in Palm Dese...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Retail Advisor.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m a fashion merchandising and growth leader, writing about what actually drives performance behind the scenes. The Retail Advisor is the business lens, and Second Cut is where style, creativity, and real life come together.
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