The Retail Advisor
Stefanie SchoenMost retail brands don't have a marketing problem. They have an inventory problem, a margin problem, or a buying problem dressed up as a marketing problem. The Retail Advisor breaks down how retail businesses actually work — from the inside, with real num
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 3 months ago | Last Issue | 9 days ago |
| Active | |||||
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retailadvisor.substack.comLatest Issues
Why your Small Brand shouldn't touch Dynamic Pricing
I added a zebra-print silk pant and matching top from H&M Studio’s newest drop to my cart last week. I was at my parents’ place in Palm Desert, no local store at home, so I figured I’d pick it up while I was there. Got distracted by my kids...
Stop Buying Tools: The Monday Morning Meeting That Replaces Your Software
Some people in retail get the Sunday scaries.
Their Sunday afternoons and evenings get ruined because they know they’re walking into a stressful Monday morning meeting. The numbers are going to be ugly, or the numbers are going to be fine...
A Look at the DTC Class of 2015: What's Underneath
With Allbirds pivoting to AI and Everlane reportedly selling to Shein in the same six-week window, it felt like the right moment for a where-are-they-now on the DTC class that came up alongside them. What follows is four pairs from that c...
Three Numbers Run Your Business. Two of Them Are Wrong.
You check three numbers most mornings.
Total sales. Inventory on hand. Sell-through.
They sit at the top of your Shopify dashboard. They load fast. They feel like the pulse of the business, and for the first two or three years, they are e...
Build, Partner, or Cede: The Resale Decision Founders Skip
Resale is no longer the niche side conversation it was three years ago. The U.S. secondhand apparel market grew 19% in 2025, the strongest annual growth since 2021, and outpaced the broader retail clothing market by 3.6 times Chain Store Ag...
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Audience Metrics
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m a fashion merchandising and growth leader, writing about what actually drives performance behind the scenes. The Retail Advisor is the business lens, and Second Cut is where style, creativity, and real life come together.
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