The Second Act Strategist
Tracy Friedlander, Virgil Brewster, Rob Riker, Yana G.Y., Matt Giaro, Ayodeji, Ryan HennesseyFor smart second-act creators who want to build a business using Substack in a way that builds recognition and income on this platform and beyond
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 188 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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secondactstrategist.substack.comLatest Issues
Stop Selling The Transformation, Nobody Wants That.
I was scrolling Instagram recently and something stopped me in my tracks: a dad and his two adolescent boys cleaning a bathroom together.
I stopped because that’s not usually something you see. Guys cleaning is not a common thing in my fee...
From Teacher to 9,000 Readers: Building an Audience Around Your Second Act
and I had an awesome chat today about FAST GROWTH, viral Notes, and some real talk on money mindset and how to figure out what’s holding you back when it comes to money.
Subscribe now
What you’ll hear on the replay:
- Ryan’s hottest t...
Substacks That Make Money All Have This in Common (Here’s How to Build It Into Yours)
If you’re someone who has a goal to be paid for your writing but it’s just not clicking yet this is for you
I want to start by saying this: it is not easy to become known for what you know through your writing.
The 5 Kinds Of Notes That Attract Readers Who Pay (I’ll Break Down How To Write Yours)
Every one of them is a positioning statement, and I’m breaking down my own Notes line by line so you can see why they worked.
One of my best-performing free posts introduced the idea of writing Notes that are positioning statements. Here’s...
Your Smartest Posts Are Written for People Who Will Never Pay You
I need to tell you the truth. Most people I see trying to build income on Substack are doing it in a way that will not result in income.
I hate to be so harsh, but I want to be real. Because I want more people to be successful on Substack...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 86 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Create income from your expertise that builds the lifestyle you dream of in your second act. From zero to bestseller in 9 months. I'll show you how ✨
I help coaches and creators simplify offers and make bank accounts sing | 7-figure founder | 2 Comma Club X winner
Relationship-building advice is broken 💀 I became friends with major creators online. Now I write about how it actually works, & it's not just "add value and be yourself" | Get creators you respect to like you & actively help you succeed
I built a six-figure business on the side of my 9-5 on Substack, with AIs & Automations, starting from zero. I help you do the same. Apply here: https://substackgrowthcoach.com/
I help people with interesting ideas build a 6-figure newsletter that sells their digital products in their spare time. #1 Bestselling author. Subscribe for DAILY insights 👇
You have a $100K business trapped inside your mind. I'll help you unlock it.
Recovering people-pleaser and gold-star chaser. Learning out loud as I explore what happens when we stop trying to prove we're enough and start building lives that actually feel like ours.
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