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The Second Act Strategist

Tracy Friedlander, Mike Searles

For experts building what's next on Substack. This is where you learn to write like yourself — and watch it attract the kind of audience that *gets* you, trusts you, and pays you for your expertise.

Platform
Substack
PricingFreemiumPublishesDaily
Issues111SubscribersRead secondactstrategist.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Hot Note Trends And HOW To Use Them

PART 2: What you need to know to make the best trends work for you!

7 days ago
6
0
Paid

3 Substack Notes Trends That Are "So Hot Right Now" That Start Conversations And Get You Discovered

This post wouldn’t be a post by me if it didn’t start with a dumb movie reference or joke… because hey, let’s stop taking all this shit so seriously and make it FUN. The minute you start to have more fun, the more things are going to start ...

7 days ago
43
17

The Great Niche Debate

Sometimes when someone becomes so big and their audience becomes very wide, their message becomes more obtuse.

9 days ago
38
18

Never Run Out Of Ideas For Notes Again

I was recently called The Notes Queen by my friend , and hey – I’ll take it! 👑

12 days ago
40
5

Authors

The writers behind this newsletter.

  • Tracy Friedlander

    Write like a human, not a robot. Show up real and raw to grow your list and make money. For anti-retirement Second Act builders.

  • Mike Searles

    Host of live TV talk show with solopreneurs about what they're building and launching.

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