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For smart second-act creators who want to build a business using Substack in a way that builds recognition and income on this platform and beyond

Platform
Substack
PricingFreemiumPublishesDaily
Issues177Foundeda year agoLast Issue5 days ago
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secondactstrategist.substack.com
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Latest Issues

What’s Working On Substack And Online Business Heading Into 2027

On this live session, and I talked about…

  • Is it “too late” already to start on Substack? The truth behind the best time to start

  • Live group cohorts… the first offer I ever launched back in 2018 and why they’re coming back hotter...

5 days ago
18
2

Most People Are Using Notes Wrong: Here’s What Actually Works

I just reached 2,000 free subscribers on Substack last week. 🤯

This was just a dream number last year at this time, when I had under 100 subscribers.

I didn’t import any email lists and I didn’t have an audience that followed me from an...

7 days ago
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How To Write About 1 Big Idea in A 100+ Different Ways

I’m super pumped to host from on my publication.

Matt is an incredible writer and teacher on all things writing to make money, and when he gave me this idea, I jumped at the chance to feature him here.

Handing over the keyboard to Matt…...

13 days ago
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Why A Substack Paid Tier Is PERFECT For Beginner Business Owners

Substack is always changing, and one of the biggest changes I’m seeing is that the marketers are waking up to that this is a great place to do marketing.

And with that comes the people who want to sell you how to monetize your business, a...

14 days ago
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6

The New Era Of Social Media And Online Business

Rob and I dove right into the things we’re noticing online these days, how Substack is changing the social media culture and online business at the same time.

You’ll hear…

  • The TRUTH that the online biz original gurus don’t want you to...
18 days ago
30
12

Key Facts

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Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Second Act Strategist.

SubscribersEngagement85Monthly Web Visits
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Authors

The writers behind this newsletter.

  • Tracy Friedlander

    Create income from your expertise that builds the lifestyle you dream of in your second act. From zero to bestseller in 9 months. I'll show you how ✨

  • Ashley Butler

    Former doctor & 7-figure CEO of a service biz who walked away from both due to lack of alignment. I help high performers write a story they’re proud to live. Weekly essays on permission, power, and purpose so you can build a business on your terms.

  • Kat Kim

    Former drug dealer turned leadership advisor. I went from selling cocaine to working with executives, government leaders, and celebrities like Dwayne Johnson. I write about reinvention, shame, power, and all the ways I f*cked up getting there.

  • Rob Riker

    Relationship-building advice is broken \ud83d\udc80 I became friends with major creators online. Now I write about how it actually works, & it's not just "add value and be yourself" | Get creators you respect to like you & actively help you succeed

  • Sue B. ✌️

    Sell from the SOUL. Make more money with ease. Yes, I am a seasoned no - BS business coach who teaches ambitious women how to do both.

  • Yana G.Y.

    I help you build a high-converting Substack using the exact model I used to build a six-figure business on the side of my 9-5 job with AI and automations. Apply here: https://substackgrowthcoach.com/

  • Jason Stevens

    I'm building a side hustle of digital products in real-time and sharing everything I learn. Follow from idea to first dollar to sustainable income. Simple steps you can actually follow. Substack Notes Enthusiast.

  • Matt Giaro

    I help people with interesting ideas build a 6-figure newsletter that sells their digital products in their spare time. #1 Bestselling author. Subscribe for DAILY insights \ud83d\udc47

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