The Society of Extraordinary Strategists
Brian SooyPrinciples and practices for aligning brand strategy and marketing to grow your business.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 4 years ago | Last Issue | 3 months ago |
| Active | |||||
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extraordinarystrategist.substack.co...Latest Issues
From Vision to Value: Building an Unstoppable Home Service Brand
In this conversation, Tommy and Brian discuss the critical aspects of branding, marketing, and leadership in the home services industry. They explore the importance of clarity in branding, the need for differentiation in a competitive marke...
The Time x Change = Results Formula
Can there be a formula for change? You can’t design a different future or build for tomorrow unless you’re capable of sustainable change. Time and change principles can work together to help you win more business and improve your profits....
The trades have a branding problem
I’ve been working on this project for the last 12 months.
So far, everybody loves the title. I spent hours on the subtitle. What I’ve written is truly field-proven, not theory. I’ve used it to help multiple HVAC, electrical, landscaping, a...
Discovering Designosaur Bones
We sold our office condo last year, which meant my business partner (my wife) and I had to dig through and dispose of forty years’ worth of stuff. We felt like archeologists and paleontologists.
Forty years ago, designers measured typ...
How to Use AI to Work Smarter, Not Harder
If you’re new to The Society of Extraordinary Strategists, you may not be familiar with this quote from Tom Schwab:
“What is ordinary to you is amazing to others.”
It’s simple. It’s profound. It calls us to think about everything through...
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Authors
The writers behind this newsletter.
I help leaders build $20M brands | Home Services Branding & Marketing | Certified Brand Strategist & StoryBrand Guide | Author | Founder of @aespire
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