The Spirits Journal
The Spirits Journal is your go-to source for expert insights into the world of distilled spirits. From exclusive posts and detailed reviews to in-depth discussions, we offer a unique perspective and real expertise. No Marketing fluff.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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thespiritjournal.substack.comLatest Issues
Are Americans done paying more for spirits?
For more than a decade, one of the biggest trends in the US spirits industry was premiumisation. In simple terms, consumers kept moving up the price ladder. Someone buying a standard bottle moved into premium; someone already buying premium...
How Grain Shapes Whisk(e)y
The Role of Cereal in Whisky Production
When we talk about grain in whisky production, starch usually gets most of the attention. And obviously it matters: without starch, there is no sugar to ferment and no alcohol to distil. But look...
Your Nose Is the Architect of Flavour
Understanding How Smell Shapes Our Sensory Experience
When we talk about food and drink, many people say they “taste” certain flavours, but the reality is far more complex. The sense of smell plays the starring role in creating what we...
Pot Still or Column Still? Why Most People Get This Wrong!
The Stupid Myth
Ask around, and you’ll hear the same idea repeated: pot stills make rich, flavourful spirits; column stills make light, neutral ones, only.
Some people even say column stills are “commercial”(whatever that means) beca...
How Distillers Choose Flavour: Head, Heart, Tails
What Cut Points Are — And Why They Matter
In batch distillation (like with pot stills), the process works like this:
- The liquid in the still is heated, and as the temperature rises, different compounds in the liquid evaporate at...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Spirits Journal.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| #24 |
Authors
The writers behind this newsletter.
A dive into the soul of spirits. Expect bold perspectives, untold stories, and expert insights crafted for those who value substance over hype.
Frequently Asked Questions
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