Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 36 | Founded | 10 months ago | Last Issue | 13 days ago |
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thesponsorshipeffect.substack.comLatest Issues
The Hall of Fame: Rolex x Wimbledon
The watch most people call the Rolex Wimbledon doesn’t appear by that name anywhere in Rolex’s catalogue. It’s actually a Datejust with a gold dial and green-outlined Roman numerals, first released in 2009 as the Datejust II. By the time th...
How two agencies built the Japanese sponsorship market
I’ve been a Japanophile for most of my adult life, even though I've never had the chance to visit.
It started with the electronic music of Yellow Magic Orchestra, Ken Ishii, Rei Harakami, DJ Krush, and the Shibuya Kei scene of Pizzicato F...
The ultimate guide to sponsorship and profit
Hi everyone,
I wanted to start with a quick note to apologise for not sending a newsletter last week, as I was swamped with writing projects. I’m working on reports for two new pieces of Sponsorship Effectiveness Forum research: our p...
AVE needs to go in the bin
Last month, Mark Ritson wrote about the creator economy in his weekly column for The Drum. In it, he talked about the massively over-inflated claim that “brands earn $5.78 for every dollar spent on influencer marketing” from Influencer Mark...
The Hall of Fame: Mars x NASCAR
If you’ve read my Modern Manifesto for Sponsorship Effectiveness, you’ll know that principle one is Plan For Decades. This is based on observation, case study analysis, and broader marketing effectiveness research around campaign duration a...
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