Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | 19 days ago |
| Active | |||||
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thesponsorshipeffect.substack.comLatest Issues
The Sponsorship Effectiveness Model
On Monday, I wrote about the three fundamentals of sports sponsorship effectiveness we identified in All To Play For, which SEF and the IPA published last week.
Side note: paid subscribers have also had a podcast from me on how the repo...
Subscriber Pod: October 2026
Listen now (49 mins) | How All To Play For and the Measurement Guide landed a week apart, what the IPA and I disagreed on, and the awareness finding I think the sector is missing
This is the first subscriber podcast, and as you’re one of t...
Three fundamentals of sports sponsorship effectiveness
Dear friends,
First, apologies for missing last week's newsletter; I was unusually busy launching my new report for the IPA (more on that in a minute), and I had the draft 3/4 finished by Friday lunchtime, but I decided not to publish it...
The Hall of Fame: Rolex x Wimbledon
The watch most people call the Rolex Wimbledon doesn’t appear by that name anywhere in Rolex’s catalogue. It’s actually a Datejust with a gold dial and green-outlined Roman numerals, first released in 2009 as the Datejust II. By the time th...
How two agencies built the Japanese sponsorship market
I’ve been a Japanophile for most of my adult life, even though I've never had the chance to visit.
It started with the electronic music of Yellow Magic Orchestra, Ken Ishii, Rei Harakami, DJ Krush, and the Shibuya Kei scene of Pizzicato F...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Marketing strategist, sponsorship specialist.
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