Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 34 | Founded | 9 months ago | Last Issue | 5 days ago |
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The ultimate guide to sponsorship and profit
Hi everyone,
I wanted to start with a quick note to apologise for not sending a newsletter last week, as I was swamped with writing projects. I’m working on reports for two new pieces of Sponsorship Effectiveness Forum research: our p...
AVE needs to go in the bin
Last month, Mark Ritson wrote about the creator economy in his weekly column for The Drum. In it, he talked about the massively over-inflated claim that “brands earn $5.78 for every dollar spent on influencer marketing” from Influencer Mark...
The Hall of Fame: Mars x NASCAR
If you’ve read my Modern Manifesto for Sponsorship Effectiveness, you’ll know that principle one is Plan For Decades. This is based on observation, case study analysis, and broader marketing effectiveness research around campaign duration a...
The game was always gone
On October 31st 1851, a bricklayer from Solihull named Richard Manx cried like a child and asked the man standing over him whether he was trying to kill him.
Manx had been walking for six weeks, after setting himself the hardest task the...
Brand trust and sponsorship: the complete guide
In This Article
- What the sponsorship industry claims about trust
* A hunch based on experience
* The growing prominence of trust
* Why trust may be mental availability by another name
2. How academics define bran...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sponsorship Effect.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Marketing strategist, sponsorship specialist.
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