The Sponsorship Effect
Rory NatkielMarketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 8 months ago | Last Issue | 4 days ago |
| Active | |||||
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thesponsorshipeffect.substack.comLatest Issues
The Hall of Fame: Mars x NASCAR
If you’ve read my Modern Manifesto for Sponsorship Effectiveness, you’ll know that principle one is Plan For Decades. This is based on observation, case study analysis, and broader marketing effectiveness research around campaign duration a...
The game was always gone
On October 31st 1851, a bricklayer from Solihull named Richard Manx cried like a child and asked the man standing over him whether he was trying to kill him.
Manx had been walking for six weeks, after setting himself the hardest task the...
Brand trust and sponsorship: the complete guide
In This Article
- What the sponsorship industry claims about trust
* A hunch based on experience
* The growing prominence of trust
* Why trust may be mental availability by another name
2. How academics define bran...
Summer update ⛱️
Hi everyone,
I had planned to get a newsletter out today, but I'm now two weeks through my first experience of the school holidays (my son just finished reception/kindergarten). I’ve realised the summer holidays are yet another thing peopl...
In defence of awareness
I’ve noticed a curious way of thinking about exposure and awareness in the various sponsorship conferences, forums and round tables I’ve been at over the last year. Sometimes they are conflated, as if they are exactly the same thing. Other...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sponsorship Effect.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Marketing strategist, sponsorship specialist.
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