The Sponsorship Effect
Rory NatkielA weekly deep dive into the world of sport sponsorship.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | thesponsorshipeffect.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What Gary Lineker and the Honey Monster can teach us about partnering with sport celebrities
For those of you born after 1985, you may only really know Gary Lineker as a former Match Of The Day host with a side interest in liberal politics. But for those of us who can remember, he was also one hell of a football player.
The Ultimate Sponsorship Measurement Toolkit for Every Budget
I’ve had quite the week on LinkedIn. On Tuesday, I got blocked by a creator who implied people using AI to create content aren't using their brains or imagination, and promoted a kite mark saying ‘made with human intelligence’ for content u...
The Sponsorship Effectiveness Hall of Fame: Guinness x The Six Nations
Two days ago, at the second Sponsorship Effectiveness Forum, we heard from two titans of effectiveness: Tom Roach, VP of Brand Strategy at Jellyfish, and Craig Mawdsley, founder of craig+bridget.
10½ behavioural biases (and how they apply to sponsorship)
I’ve talked a lot so far about the ‘big hitters’ in effectiveness. Les Binet, Peter Field, Byron Sharp, Jenni Romaniuk, Andrew Tindall. One person whose work I’ve not touched on yet is Richard Shotton.
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Authors
The writers behind this newsletter.
Marketing strategist, sponsorship specialist.
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