The Sponsorship Effect
Rory NatkielA weekly deep dive into the world of sport sponsorship.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | thesponsorshipeffect.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
In defence of exposure
One of the things I’ve loved about working in and around sponsorship is the people I’ve met and how helpful they’ve been. Charlie Dundas, from GSIQ, has always been generous with his time. His experience in sponsorship is immense, which is ...
From Marlboro to Moët
Amongst all the excitement in the build-up to the new F1 season, there’s something that doesn’t get acknowledged much about F1’s contribution to the history of sports sponsorship.
Profitable sponsorship requires creative effectiveness
I want to start with a quick thank-you because I hit 200 subscribers over the weekend. I’m enjoying the process of writing on a weekly basis and I hope you’re finding the posts interesting and useful. I have no immediate plans to introduce ...
The power of integrated sponsorship objectives
This post follows on from my previous two, which focused on the problem with ROI, and last week’s post about State Farm, which showed how an integrated set of business and marketing objectives can be used to create one of the most enduringl...
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Authors
The writers behind this newsletter.
Marketing strategist, sponsorship specialist.
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