Fanshift by Jo Redfern
Jo RedfernUnpicking how social-first, young audiences are challenging what we know about sports media and upending conventional wisdom about fandom.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | joredfern.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The NFL rights grab will force broadcasters to cut entertainment (and kids TV) spending.
It’s not often I see a direct correlation between sports media and kids media (though I do spend a lot of time talking about WHY the two should collaborate more) but in the past few weeks the relationship that the former has with broadcast,...
Sports on Roblox is sticky as hell, so why aren't official sports organisations doing better?
New data from Ampere Games shows that players who use Roblox and Fortnite on console spent an average of 18 hours on Roblox in February 2026. Their stickiness (the share of days per month they return) sits at 23%, above average and well ahe...
If you're trying to understand where the next generation of sports fans are forming, and crucially how you’re going to monetise them, the answer is not sports subscription.
So why do sports rights holders still treat YouTube as a background channel? You only need to look at the numbers to see how important it is. YouTube generated $62.3 billion in revenue in 2025 according to data released recently by MoffettN...
Pokémon and Savannah Bananas, more alike than you'd think.
Pokémon generated over $12 billion in revenue in 2024 and has over $150 billion in total retail sales to date. The franchise dominates because of one principle: 73% of its revenue comes from non-game sources. The game is the engine, the fra...
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Authors
The writers behind this newsletter.
Digital media and youth strategist | Audience growth and revenue strategy for Sports and Entertainment | YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
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