Fanshift by Jo Redfern
Jo RedfernUnpicking how social-first, young audiences are challenging what we know about sports media and upending conventional wisdom about fandom.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | joredfern.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Pokémon and Savannah Bananas, more alike than you'd think.
Pokémon generated over $12 billion in revenue in 2024 and has over $150 billion in total retail sales to date. The franchise dominates because of one principle: 73% of its revenue comes from non-game sources. The game is the engine, the fra...
If AI will make sports leaner and more personalised, will it also make it emptier?
A Bundesliga club has announced that it runs 50+ custom AI agents with OpenAI. A streaming platform has given its 500 million users an AI conversational search engine to make finding content easier and a fintech CEO cut 4,000 jobs in a sing...
How the 'Favourite Sports' map will be redrawn - Part 1
A chart from AAA State of Play has been doing the rounds. It shows which sport each country considers its favourite.
Media markets are in their Creator Economy era
By the way, if you’re new here, welcome! This newsletter tracks how Gen Z and Gen Alpha are reshaping sports media, and what it means for rights holders and anyone whose business depends on the next generation of fans. BUT, for this impromp...
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Authors
The writers behind this newsletter.
Digital media and youth strategist | Audience growth and revenue strategy for Sports and Entertainment | YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
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