Fanshift by Jo Redfern
Jo Redfern, Andy WilliamsUnpicking how social-first, young audiences such as Gen Alpha are upending conventional wisdom about sports fandom.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 2 years ago | Last Issue | 3 months ago |
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73% of Gen Z Roblox users are active sports fans, yet most most orgs have no Roblox strategy
Fanshift by Jo Redfern
Unpicking how social-first, young audiences such as Gen Alpha are upending conventional wisdom about sports fandom.
Roblox has published its 2026 Digital Expression Report, a sports deep dive across the US, UK, Braz...
Live with Andy Williams
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The new BBC chief is a Google Executive. European sports media take note
For several years the BBC has faced a decision on whether its future will be on platforms outside its ownership. During my time at BBC Children’s in the late 2010s it was clear that CBeebies and CBBC - stalwarts of UK childhood were facing...
TWO OF THE BIGGEST SPORTS HITS ON NETFLIX ARE ANIME
Drive to Survive has been many a sports media exec’s example du jour of successful sports shoulder content (whatever that means). Podcasts discussed it, articles were written about it, sports conference panels celebrated it.
Yet, Haikyu!!...
Is sports media choosing the wrong future? Fox and Paramount offer clues.
I was with at StreamTV Europe in Lisbon this past few days, and whilst I’m going to write more in this newsletter about the conversations I had there, I felt compelled during my flight home to write about his ‘forking keynote’ (see also hi...
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Authors
The writers behind this newsletter.
Digital media and youth strategist | Audience growth and revenue strategy for Entertainment and Sports on YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
Producer and director, podcast host, aspiring artist, and dad of three girls.
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