Fanshift by Jo Redfern
Jo RedfernUnpicking how social-first, young audiences are challenging what we know about sports media and upending conventional wisdom about fandom.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Subscribers | Read | joredfern.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Is sports media choosing the wrong future? Fox and Paramount offer clues.
I was with at StreamTV Europe in Lisbon this past few days, and whilst I’m going to write more in this newsletter about the conversations I had there, I felt compelled during my flight home to write about his ‘forking keynote’ (see also hi...
A case against fragmentation - Netflix turned one baseball tournament into 30M viewers
The sports industry has spent the last decade slicing rights into smaller and smaller packages, selling them to more and more platforms, and then acting surprised when fans cannot find the match. The conventional logic is more bidders equal...
MLB has made a kids animation for YouTube, I got to see it being made (and why every League should be doing the same).
A couple of weeks ago I stood in a production studio watching two small characters called Doug and Scout being painstakingly posed, in front of green screen, by a crew of animators, directors and producers as part of The Doug Out!, a new an...
The NFL rights grab will force broadcasters to cut entertainment (and kids TV) spending.
It’s not often I see a direct correlation between sports media and kids media (though I do spend a lot of time talking about WHY the two should collaborate more) but in the past few weeks the relationship that the former has with broadcast,...
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Authors
The writers behind this newsletter.
Digital media and youth strategist | Audience growth and revenue strategy for Sports and Entertainment | YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
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