Fanshift by Jo Redfern
Jo RedfernUnpicking how social-first, young audiences are challenging what we know about sports media and upending conventional wisdom about fandom.
| Platform |  | Subscribers | Read | joredfern.substack.com |
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Authors
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Media consultant to sports on YouTube, Roblox, TikTok | Youth engagement, content and monetisation strategy | Podcast host and Speaker | former Animation Producer | ex BBC. Owner of Futrhood Media
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