The True Business of Sports
Michael BroughtonWhat the business of sports is doing and what it should be doing...
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 129 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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sportbiz.substack.comLatest Issues
Nothing New About the Disease
Let me start by giving credit where it’s due, because I’m about to be a bit grumpy, which my best man might say is my nature.
The Independent Football Regulator’s first State of the Game report, published yesterday, is a serious piece of w...
State of the Sporting Union
It’s been a mad couple of weeks as the hullabaloo of the conference season has bubbled along and finally reached its climax (for me at least) this week. There are a few still to come, but having survived multiple days of 8 hrs a day standin...
The Feature, not the Bug
A couple of years back I had the pleasure of catching up with the Chairman of a Formula 1 team. He and I had unwittingly bid for the same team, and whilst he won the prize we had established a positive relationship. He gave me an interestin...
The €23 Million Footnote
I started my career selling cigarettes and alcohol off the back of fast cars. Seven years around Formula 1 and motorsport, best gig in the world, and for most of it I was convinced sponsorship was the whole game. Only later did I work out t...
Your Club Is Not a Consumer Business
Pretty much every deck or Investment Memorandum of a top tier Football Club I have ever seen is clear about the untapped potential of their fan base. The full stadiums, the international audience etc. It’s a great story and it certainly pla...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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The writers behind this newsletter.
The Translator. Sports Finance Leader & Investor. I marry the commercial world of sports to the world of finance. I peel back what is really happening beneath the headlines and the impact it will have on the industry we love.
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