The True Business of Sports
Michael BroughtonWhat the business of sports is doing and what it should be doing...
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 78 | Subscribers | Read | sportbiz.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Future is Faster Than You Think
In their book The Future is Faster Than You Think, Peter Diamandis and Steven Kotler describe a phenomenon that feels especially relevant to sports today: technology doesn’t just grow linearly; it compounds, accelerating until even the most...
The Delulu Generation
The UK sports industry is standing at a crossroads, and from my reading of PTI Digital’s 2025 Sports Leadership Benchmark, too many of its leaders are navigating with little more than blind faith. It’s a story of ambition colliding with har...
Why Sports Entertainment Isn’t About Gimmicks—It’s About Storytelling
# PGA Tour & LIV Golf:
Authors
The writers behind this newsletter.
The Translator. Sports Media & Tech expert; Sports Finance Leader & Investor and CO-Host OTT Sports. I Marry the commercial world of sports to the world of tech and finance.
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