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The True Business of Sports

Michael Broughton

What the business of sports is doing and what it should be doing...

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Substack
PricingOnly free issuesPublishesWeekly
Issues124Founded5 years agoLast Issue13 days ago
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Latest Issues

Jon Rahm Doesn’t Own LIV. His Golf Swing Does.

This one started with an episode of Fairway Rollin’, The Ringer’s golf podcast. Joe House and Nathan Hubbard worked through LIV Golf’s unravelling and landed on a conclusion that got me thinking: Rahm is owed the most, therefore Rahm decide...

13 days ago
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It's not about the Money.

I have tried to write this a few times this week.

Thanks for reading The True Business of Sports! Subscribe for free to receive new posts and support my work.

Every time I put pen to paper the story, however, would shift. Typically, I tr...

20 days ago
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The Abuse Dividend

On Saturday night, England beat Norway and the country floated home. By Wednesday night, Argentina had come from behind in the semi-final, and by Thursday morning the same players - and in this case the Coach - were being told — in their me...

a month ago
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Build for the Affinity Economy, Not the Attention Economy

I was at a drinks event last week and maybe I am just wired to be argumentative but during the brief speech that was given there was a real focus on words like ‘data driven’ and ‘short form content’, and it grated with me at the time as I t...

a month ago
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It’s All Debt Anyway

In October 2010, the ownership of one of the most famous football clubs on earth was settled not in a boardroom, and certainly not on a pitch, but in the High Court in London. Liverpool Football Club was sold to John Henry’s New England Spo...

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  • Michael Broughton

    The Translator. Sports Finance Leader & Investor. I marry the commercial world of sports to the world of finance. I peel back what is really happening beneath the headlines and the impact it will have on the industry we love.

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