The Training Ground
Olivier GersAI in sport isn't a technology decision. It's a business one. The Training Ground tracks what's really happening in AI across global sport — and tells you what it means for how you lead. Humans first. Then AI. Every two weeks.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 9 months ago | Last Issue | 18 days ago |
| Active | |||||
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oliviergers469603.substack.comLatest Issues
October 21, 2026 - Read Before You Click...
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On October 30th, new Meta business terms take effect. If your club, league or federation runs a Facebook page, an Instagram account or a WhatsApp channel, and almost all of you do, you will be agreeing...
October 7, 2026
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Trust, but Verify..
Last week the IOC told every Federation, National Olympic Committee and Organizing Committee that it owns the AI it deploys. That is the right call, and it is rare to see Lausanne put r...
September 23, 2026
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A pattern emerged this past fortnight worth naming: clubs are creating formal AI partner categories the way they once created hospitality or apparel categories. FC Bayern now has both a consumer AI partner (G...
September 9, 2026
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Two ways for AI money to get into sport this fortnight. Kalshi walked through the exclusive category door at the USTA. Galaxy took the field at Texas Tech through the naming rights door. And at the sports pro...
August 26, 2026
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The FT Scoreboard asked a question on August 22 that deserves a proper answer: Is sport safe from AI? The framing has become the new investor consensus, and it just booked $19.6 billion in transaction evidenc...
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