The Berkida Brief
Massimo Marinelli, GHA marketingBerkida Ventures, founded by Massimo Marinelli, explores the latest events and key insights in sports, media, and entertainment. With a focus on the business dynamics shaping these dynamic industries, we break down trends, deals, and strategic shifts.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 156 | Founded | 2 years ago | Last Issue | 43 hours ago |
| Active | |||||
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theberkidabrief.substack.comLatest Issues
📬 The Berkida Brief, 10 August: EA Is Finally Private. Now Comes the Hard Part.
EA’s $55bn take-private has finally closed. The transaction itself has been known since September 2025, so the closing is not the interesting part. The real question begins now: can long-duration private ownership create more value from one...
Why the Modern Sports Business Builds Beyond Licensing
Think about sport for a moment. It used to be all about what happened on the pitch. Not anymore. Today, data, technology, media, and big money shape the game just as much. Clubs no longer rely only on ticket sales and TV deals.
The smart o...
📬 The Berkida Brief, 3 August: FIFA Withdraws Its $20bn World Cup Stake-Sale Plan
FIFA’s proposed $20bn commercial vehicle is gone. The plan has been withdrawn and will not proceed. That is the defining story of the week.
Private capital was not the fundamental issue. Formula 1 has long separated sporting regulation fro...
How Long-Term Fan Engagement Keeps Sports Alive
Every sport wants attention. But attention alone doesn’t keep a sport alive. A big match pulls in huge crowds. Then it ends, and most of those fans simply drift away. That’s the real challenge.
Growth doesn’t come from a few exciting days...
📬 The Berkida Brief: Your Monday Dive into Sport, Media, Entertainment, Music & Gaming
This week, capital continued moving towards assets where investment can influence the operating model.
Harbinger Sports Partners, Entrepreneur Equity Partners and Ronin Capital are backing clubs around relocation, promotion, stadium develo...
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Authors
The writers behind this newsletter.
Founder of Berkida Ventures. Investor, adviser and operator across sport, media and entertainment.
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