The Berkida Brief
Massimo MarinelliBerkida Ventures, founded by Massimo Marinelli, explores the latest events and key insights in sports, media, and entertainment. With a focus on the business dynamics shaping these dynamic industries, we break down trends, deals, and strategic shifts.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 177 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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theberkidabrief.substack.comLatest Issues
📬 The Berkida Brief, 2 November: Milan and Inter Find a Partner for Their New Home
Milan and Inter have a name for their new stadium. They also have a major commercial partner willing to commit well before the first match is played.
Generali’s arrival gives RedBird and Oaktree something tangible to build on as they work...
📬 Fans First: Why Not Every Club Decision Can Be Public
Recently, a follower on Instagram got in touch with a thoughtful question: as more institutional capital flows into sport, should the investors behind clubs be subject to greater scrutiny?
It is a fair question. The answer, in my view, is...
📬 The Berkida Brief, 26 October: The NFL Expands Its Investment Ambitions with General Atlantic
The NFL’s partnership with General Atlantic puts one of sport’s most powerful commercial networks alongside a global growth investor. It raises a practical question: how much investment value can a league create through the businesses that...
Horizontal Multi-Club Ownership: Building Value Beyond Promotion
Football club investment is often viewed through a narrow lens of promotion, player sales and the next media-rights cycle. That approach can leave investors exposed when sporting results fail to match the business plan.
The pressure is par...
📬 The Berkida Brief, 19 October: Netflix Takes a Bigger Role in Football’s Rights Market
Netflix’s agreement to show the 2030 FIFA World Cup in Spain and Andorra puts it at the centre of a major football event in one of the host markets. It also raises a broader question for rights owners: how does premium sport change when a b...
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Authors
The writers behind this newsletter.
Founder of Berkida Ventures. Investor, adviser and operator across sport, media and entertainment.
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