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thinking out loud

Nikita Walia, Christina Monroe

an exercise in public curiosity. culture, strategy, and the world around us.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues50SubscribersRead nikitawalia.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

All Caught Up: 10 years of Glossier, illegal giveaways, probiotics for neurodiversity

Hello! Never ever question my dedication to this newsletter because I am writing this at *checks notes* 9:51 PM after a very full work day, jewelry pop-up (check out my brand FIRST at the Krik0rian pop-up this week! Details here.)

a month ago
6
0

All Caught Up: Victoria’s Secret Fashion Show, the first woman on the Moon, Erewhon kids meals

The Victoria’s Secret Fashion Show is a lens for what’s happening in politics more broadly. I will admit that I enjoyed the Bella Hadid x Cher moment but besides that…I think this specific cultural moment is one that was primed for this bra...

a month ago
11
1

All Caught Up: Better Bagel drama, anti-Botox makeup, the official White House Reddit page

Wow, this platform is changing, and along with it, the culture. I have noticed that most of my subscriber growth comes from social features, and if I don’t use the Notes feature regularly, growth stalls. It’s hard not to get caught up in th...

a month ago
7
1

All Caught Up: Chicken Big Mac, protein Diet Coke, vibecession

I’ve been staring at the TK on this page longer than I would like to admit. Is anyone else a big fan of the TK? My first boss in New York was from the magazine world and she instilled a love of the TK into me, which I often have to explain ...

2 months ago
7
0

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Authors

The writers behind this newsletter.

  • Nikita Walia

    Strategist, founder of BLANK, generally too logged on.

  • Christina Monroe

    ✮ ⋆ ˚。\ud81a\uddb9 ⋆。°✩

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