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This Is Not an Experience

Laura Hess

Experiential art & entertainment

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues125Founded2 years agoLast Issue6 months ago
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Artwork for This Is Not an Experience

Latest Issues

Festive Fantasizing

Let’s get right to it!

I’ll start with my weirdest recommendation: Aldi — yes, your friendly supermarket chain — just launched a limited-edition Pigs in Blankets flavored lickable wrapping paper. You need to be a U.K. resident to win, so t...

6 months ago
5
3

'The Visitors' Branded My Soul

The Visitors (Installation photo: San Francisco Museum of Modern Art)

You could simply say that I’m late to the party. In a way, that would be a fair appraisal.

But it’s not the whole truth.

The whole truth is much more important.

“G...

9 months ago
9
5

REMARKABLE 2025 Report

In 2020, I started an ambitious project — I just didn’t know it at the time.

I pursued all things immersive, from luxury brand activations to independent art house performances. Later on I set a specific goal: to explore 500 experiences wi...

a year ago
6
3

Pride & Prejudice 'Excellent' Boiled Potatoes Candle

(Photo: Focus Features)

Content advisory: This post is littered with alliteration

You may have sensed I'm on a scentscrusade.

I went on a condiment quest with Hellman’s mayonnaise cologne, which did not, in fact, smell anything like mayo...

a year ago
8
12

The Human Touch

(Photo: Joshua Charow)

Note: This post was originally slated for January 8th. Publishing was delayed due to the wildfire crisis in Los Angeles. A list of resources is available via my pinned post.

The New Year’s Eve celebration in...

a year ago
4
1

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  • Laura Hess

    Experience strategist for immersive & interactive mediums // reuleaux.world

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