TOP BAG
Edd NorvalDeconstructing culture, identity and brand in sport.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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eddnorval.substack.comLatest Issues
From VAR Fatigue to Fight Night Thrills: Is Baller League the Shake-Up Football Needs?
The Baller League is reimagining football for the modern era. CEO Felix Starck describes it as “the UFC of football,” a statement reflecting its ambition to blend sports with entertainment and redefine how audiences engage with the game....
Why football clubs need to start thinking more about left and right-brain than left and right-wingers
When we think of a football club's identity, our minds often jump to their on-field successes, tactical style, or star players. But the most powerful clubs — the ones that capture the hearts of fans for generations — go far beyond the pitch...
No Football Club Has a Clearer Identity than Red Bull’s
Bold statement? Maybe. Unpopular with purists? Probably. But it’s true.
And here’s why.
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A Litmus Test for Identity
Think about it this w...
The Nostalgia Paradox
It started with Mad Men.
Specifically, Don Draper’s pitch for the Kodak Carousel, a slide projector that enables the user to curate slideshows of their 35mm memories.
In the scene, his words cut through the room, speaking an essential cap...
Yes, the pie's important
It’s the weekend. That means it’s likely matchday for your team. And if you’re going, you’ve probably already started some of the conscious and unconscious rituals that fans engage with every weekend.
Some that you look forward to more tha...
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Authors
The writers behind this newsletter.
Culture, strategy, branding and business of sport.
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