TOP BAG
Edd NorvalDeconstructing culture, identity and brand in sport.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | eddnorval.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
From VAR Fatigue to Fight Night Thrills: Is Baller League the Shake-Up Football Needs?
The Baller League is reimagining football for the modern era. CEO Felix Starck describes it as “the UFC of football,” a statement reflecting its ambition to blend sports with entertainment and redefine how audiences engage with the game.
Why football clubs need to start thinking more about left and right-brain than left and right-wingers
When we think of a football club's identity, our minds often jump to their on-field successes, tactical style, or star players. But the most powerful clubs — the ones that capture the hearts of fans for generations — go far beyond the pitch...
No Football Club Has a Clearer Identity than Red Bull’s
Bold statement? Maybe. Unpopular with purists? Probably. But it’s true.
The Nostalgia Paradox
It started with Mad Men.
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Authors
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Culture, strategy, branding and business of sport.
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