Topline is Pavilion’s operator-led media brand for senior GTM leaders who need clarity without the noise.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 54 | Founded | 3 months ago | Last Issue | 7 days ago |
| Active | |||||
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toplinemedia.substack.comLatest Issues
AI-Native GTM: All the Way or Not at All by Tim Rutten
Hi — Asad here! People love to credit SaaS with inventing the BDR/SDR role and Customer Success. But on both counts, they’re wrong. Lead generators have been around for generations, and Customer Success was actually born at Vantiv in...
3.43% Response Rate? The Founder-Led Fix by Craig Rosenberg
Hi — Asad here. Quick story.
Like many of you, I don’t want to be left behind, so I wrestle with AI as much as I can without letting it turn me into a handsome blob of slop. I poke at the edges of the ecosystem, find what’s new and...
We Hit 211% NRR by Saying Yes on Purpose by Amanda Kahlow
Hi — Asad here. Something strange is happening in Corporate America: Polished documents are flying around like never before. On first blush it looks like you should get ready to soak in all the value that will ooze out of every page....
The ICP You Wrote Last Year Is Already Wrong by Anis Bennaceur
When the Playbook Stops Working
A year ago, I would’ve sworn I knew our ICP cold. Who our buyers were, what triggered them to look, the exact language they used to describe the pain we solve. I was wrong, and I didn’t realize it...
Know What You Own: New Rules of Audience Building by Kate Parker
Hi — Asad here. The tech job market has gotten a bit strange recently. Usually when the economy’s good, demand is up and layoffs are down, and when things are rough, it’s the other way around. Right now we’re getting both at once, an...
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Subscribers, engagement, traffic and sponsorship for Topline.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Topline Media is built for GTM operators in the age of AI — where shipping is easy & selling is hard. We close that gap with sharp analysis, honest debate & a few laughs: on Substack + across two of GTM’s best podcasts: Topline Podcast & TRLP.
Writing The Signal → Exploring how to scale go-to-market with AI & automation instead of headcount • Recovering SaaS founder (2x) • Previously: B2B GTM at Apollo.io, Zoom, and Wiser.
President of Transcend, the only autonomous “can I use this data” platform that powers every data decision to scale customer growth.
There wasn’t one place to go to accelerate sustainable revenue across the entire customer journey, so we created it!
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Craig Rosenberg & Matt Amundson talk with the best sales, marketing, ops, & product leaders in B2B SaaS about what's working in the new playbook for the post-ZIRP market.
GP at Primary / Accidental VC. Former CRO at Sailthru and CCO at Marigold post-acquisition. Previously led growth teams at GLG, Savored, TheLadders. Cut my teeth as a TMT analyst at Citi. Die-hard Duke grad, Tuck MBA.
The B2B sales cycle is collapsing. I highlight how GTM Operators navigate the change. | GTMshift + SolutionExec | Co-Founded PreSales Collective (Acq. 2021)
2x AI founder/ceo
Systems generate compounding intelligence 24x7 for you...so you don't have to work | 20+ yr GTM Operator & Entrepreneur | AI-Native GTM Architect | Revenue Nervous System™ Creator | Care Agent Co-Creator Healthcare AI | AI Business Network Co-Founder
CEO at Attention.com
Entrepreneur turned Educator @ The Ivey Business School
Mark Roberge is Co-Founder at @Stage2Capital, Prof @HBS, Founding CRO @HubSpot (scaling them from 0 to IPO), and author of bestselling books The Sales Acceleration Formula and The Science of Scaling. He holds an MBA from MIT.
Tim Rutten is CMO at Backbase - the €2.5 billion FinTech behind the AI-native Banking OS, used by 120+ leading banks worldwide.
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