Topline is Pavilion’s operator-led media brand for senior GTM leaders who need clarity without the noise.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 57 | Founded | 4 months ago | Last Issue | 8 days ago |
| Active | |||||
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toplinemedia.substack.comLatest Issues
Don’t Be Bland as F*ck: Why AI Isn’t the Differentiator You Think It Is by Kyle Lacy
Nobody in GTM Is Talking about Brand
I know I risk our future AI gods reading this at some point and annihilating my entire family because of my opinion, but YOLO. Brand wins.
In every single demo, event, and conversation I’ve had rece...
Why I Tried to Replace Myself as CEO by AJ Bruno
Hi — Asad here!
Remember those $100M packages for AI researchers? Well, here’s the thing: When comp moves for the builders, it doesn’t take long to move for the sellers, too. So, now we’ve got $100M packages for CROs and enterprise...
The Core 4: What Separates Elite Execs from Everybody Else by Cassie Young
Hi — Asad here!
SaaS-era marketing had gotten real boring. Webinars, reports and corny booths — easy to measure, but never built to delight.
That’s what made Kyle Lacy special. While marketing went numb, Kyle gave us the Lessonly L...
AI-Native GTM: All the Way or Not at All by Tim Rutten
Hi — Asad here! People love to credit SaaS with inventing the BDR/SDR role and Customer Success. But on both counts, they’re wrong. Lead generators have been around for generations, and Customer Success was actually born at Vantiv in...
3.43% Response Rate? The Founder-Led Fix by Craig Rosenberg
Hi — Asad here. Quick story.
Like many of you, I don’t want to be left behind, so I wrestle with AI as much as I can without letting it turn me into a handsome blob of slop. I poke at the edges of the ecosystem, find what’s new and...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Topline.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Topline Media is built for GTM operators in the age of AI — where shipping is easy & selling is hard. We close that gap with sharp analysis, honest debate & a few laughs: on Substack + across two of GTM’s best podcasts: Topline Podcast & TRLP.
Writing The Signal → Exploring how to scale go-to-market with AI & automation instead of headcount • Recovering SaaS founder (2x) • Previously: B2B GTM at Apollo.io, Zoom, and Wiser.
President of Transcend, the only autonomous “can I use this data” platform that powers every data decision to scale customer growth.
There wasn’t one place to go to accelerate sustainable revenue across the entire customer journey, so we created it!
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Craig Rosenberg & Matt Amundson talk with the best sales, marketing, ops, & product leaders in B2B SaaS about what's working in the new playbook for the post-ZIRP market.
GP at Primary / Accidental VC. Former CRO at Sailthru and CCO at Marigold post-acquisition. Previously led growth teams at GLG, Savored, TheLadders. Cut my teeth as a TMT analyst at Citi. Die-hard Duke grad, Tuck MBA.
The B2B sales cycle is collapsing. I highlight how GTM Operators navigate the change. | GTMshift + SolutionExec | Co-Founded PreSales Collective (Acq. 2021)
2x AI founder/ceo
Systems generate compounding intelligence 24x7 for you...so you don't have to work | 20+ yr GTM Operator & Entrepreneur | AI-Native GTM Architect | Revenue Nervous System™ Creator | Care Agent Co-Creator Healthcare AI | AI Business Network Co-Founder
CEO at Attention.com
Entrepreneur turned Educator @ The Ivey Business School
Mark Roberge is Co-Founder at @Stage2Capital, Prof @HBS, Founding CRO @HubSpot (scaling them from 0 to IPO), and author of bestselling books The Sales Acceleration Formula and The Science of Scaling. He holds an MBA from MIT.
Tim Rutten is CMO at Backbase - the €2.5 billion FinTech behind the AI-native Banking OS, used by 120+ leading banks worldwide.
Founder, father of 3 beautiful daughters, successful exits, pilot.
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