Topline is Pavilion’s operator-led media brand for senior GTM leaders who need clarity without the noise.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | 6 months ago | Last Issue | 13 days ago |
| Active | |||||
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toplinemedia.substack.comLatest Issues
Q&A: Dave Kellogg on What Startup Clichés Get Wrong
Asad here!
Humans have prospered a great deal from learnings from the past. Lessons passed down to help us make better decisions today. It’s why understanding history is so important.
Those lessons often get boiled down into catchy phrase...
The Year Every Buyer Tries To Build Their Own Software
Once More Unto the Breach?
We’ve seen it before, and we’ll almost certainly see it again: the software “buy vs. build” conundrum. Back in the 2010s, the big idea was that “buying” meant a company didn’t need to have on-staff reso...
The Two-Company Problem
Burning Down the House
This week on Topline, we talked with Jaleh Rezaei, co-founder and CEO of Mutiny, about one of the hardest decisions a founder can make. Mutiny had built an eight-figure SaaS business before Jaleh decided to shut t...
Marketing’s Old Scorecard Is Breaking: What Modern CMOs Are Measuring Now
AI’s Rewired How Sales & Marketing Work Together
Somewhere between a pipeline review and a budget discussion, nearly every marketing organization is having the same conversation right now, asking: what is Marketing actually responsible...
Rewiring GTM from the Top-Down
Everyone is talking about whether AI is going to take jobs. It will for some; it would be a disservice to pretend otherwise. But the bigger story is what this transformation looks like on the other side.
Organizations are changing shape fa...
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Authors
The writers behind this newsletter.
Topline Media is built for GTM operators in the age of AI — where shipping is easy & selling is hard. We close that gap with sharp analysis, honest debate & a few laughs: on Substack + across two of GTM’s best podcasts: Topline Podcast & TRLP.
Writing The Signal → Exploring how to scale go-to-market with AI & automation instead of headcount • Recovering SaaS founder (2x) • Previously: B2B GTM at Apollo.io, Zoom, and Wiser.
President of Transcend, the only autonomous “can I use this data” platform that powers every data decision to scale customer growth.
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Craig Rosenberg & Matt Amundson talk with the best sales, marketing, ops, & product leaders in B2B SaaS about what's working in the new playbook for the post-ZIRP market.
GP at Primary / Accidental VC. Former CRO at Sailthru and CCO at Marigold post-acquisition. Previously led growth teams at GLG, Savored, TheLadders. Cut my teeth as a TMT analyst at Citi. Die-hard Duke grad, Tuck MBA.
The B2B sales cycle is collapsing. I highlight how GTM Operators navigate the change. | GTMshift + SolutionExec | Co-Founded PreSales Collective (Acq. 2021)
2x AI founder/ceo
CEO @ Pavilion | Co-Host of Topline Podcast | WSJ Best Selling Author of "Kind Folks Finish First"
CEO at Attention.com
Entrepreneur turned Educator @ The Ivey Business School
Mark Roberge is Co-Founder at @Stage2Capital, Prof @HBS, Founding CRO @HubSpot (scaling them from 0 to IPO), and author of bestselling books The Sales Acceleration Formula and The Science of Scaling. He holds an MBA from MIT.
The OG GTM Engineer, I write about actual use cases for AI and GTM with tools you can use Monday. I never write about strategies without tactical tools to implement them.
Tim Rutten is CMO at Backbase - the €2.5 billion FinTech behind the AI-native Banking OS, used by 120+ leading banks worldwide.
Founder, father of 3 beautiful daughters, successful exits, pilot.
Laurie is CMO at Clari + Salesloft, where she leads go-to-market strategy and market expansion. She’s spent two decades building brands and teams at companies like ServiceNow, Smarsh and Citigroup — from emerging tech to Fortune 100.
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