Reletter
Artwork for The CCO's Journal

The CCO's Journal

Travis Pomposello

Insights for creative founders on how to scale a creative agency and grow as a leader, from an ex-CCO, 2x agency founder, and creative expert with nearly 3 decades of experience in the creative industry.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues19Founded6 months agoLast Issue12 days ago
Active

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travispomposello.substack.com
Artwork for The CCO's Journal

Latest Issues

Your Next Growth Move Is Firing A Client

You already know which client I’m talking about. You’ve known it in your gut for a while. The question is why you’re still in it.

The pain of losing something always feels roughly twice as big as the benefit of gaining something equivalent...

12 days ago
2
2

The Agencies Nobody Wants To Buy

Three million in revenue - not one thing a buyer would pay for.

I was on a call with a founder who had just crossed that number and had one question at the back of her mind: what would this be worth if I ever wanted to sell it? She had all...

19 days ago
6
3

Everything Changed When I Stopped Giving Excuses And Started Selling More

For a long time, I was very busy being wrong about why my sales pipeline was quiet.

It was summer. Then, it’s back-to-school season. Then the holidays. Then January resets. Then a reorg, someone mentioned on LinkedIn. Then, an economic slo...

a month ago
5

Nobody Cares About Your Process

In 2009, I was one of the founders and Chief Creative Officer of EPIX, the first direct-to-consumer premium streaming service built from the ground up with a digital-first vision. MGM, Lionsgate, and Paramount had come together to build som...

a month ago
8
4

Your Agency Is Destined To Fail If You Can't Answer This One Question

I meet this founder all the time. Talented, experienced, with a great portfolio and a distinct point of view about their craft. They sit across from a prospect and open their mouth to describe what they do, and what comes out is borrowed la...

a month ago
6
3

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  • Travis Pomposello

    2x Agency Founder | Helping Creative Agencies Scale Past 7-figures | 27+ years in Media | Ex-Paramount and Discovery Inc | Creative Thinking from an Ex-CCO | Subscribe for weekly articles on strategy, growth, and leadership for creative founders.

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