The CCO's Journal
Travis PomposelloInsights for creative founders on how to scale a creative agency and grow as a leader, from an ex-CCO, 2x agency founder, and creative expert with nearly 3 decades of experience in the creative industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 7 months ago | Last Issue | 11 days ago |
| Active | |||||
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travispomposello.substack.comLatest Issues
Why I Consistently Used To Pass On The Best Pitch In The Building
I sat through a pitch once where the agency had the best work I'd seen in months. Their ideas were clever, the presentation was polished, and the presenters were thoroughly prepared. People around the table leaned in, the way they do when m...
When To Productize Your Agency And When Not To
You’ve seen the post. An agency founder, usually photographed somewhere warm and exclusive looking, announces that they made 6 figures last month on a fixed-fee offer with a Stripe checkout while they slept. The comments fill up with flexed...
AI Made Bad Work Free. Good Judgment Just Got Expensive.
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I’d been reviewing mentees’ proposals all week. By the third one, I realized they all felt the same. They were all polished, thorough, technically right in every way a buyer would normally look for, yet completely impossible t...
Your Next Growth Move Is Firing A Client
You already know which client I’m talking about. You’ve known it in your gut for a while. The question is why you’re still in it.
The pain of losing something always feels roughly twice as big as the benefit of gaining something equivalent...
The Agencies Nobody Wants To Buy
Three million in revenue - not one thing a buyer would pay for.
I was on a call with a founder who had just crossed that number and had one question at the back of her mind: what would this be worth if I ever wanted to sell it? She had all...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
2x Agency Founder | Helping Creative Agencies Scale Past 7-figures | 27+ years in Media | Ex-Paramount and Discovery Inc | Creative Thinking from an Ex-CCO | Subscribe for weekly articles on strategy, growth, and leadership for creative founders.
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